1	Does Your Business Understand the Concept of and Protect Its Intellectual Property? Many independent inventors and small businesses are clueless about intellectual property. Many are also unaware of the one year bar date regarding public disclosure of their intellectual property.	wma	mp3
2	Intellectual Property Influences Every Business� Future Steven Thrasher, Attorney, Thrasher and Associates. Intellectual property is similar to gravity. Just because you can�t see it doesn�t mean it isn�t there.	wma	mp3
3	Email Grab Bag Question and Answer Session Steven Thrasher, Attorney, Thrasher and Associates. Hear intellectual property questions from around the country. When an employee has an idea/invention, who owns it, the employee or the employer?	wma	mp3
4	Ready, Set, Start Your Company One of the options inventors have when determining what to do with their inventions is starting their own business. While this might sound uncomplicated, there are numerous things to consider such as patents, software, web sites, exit plans, employees, etc. Guest: Tammie Aaron-Barrada, Business Consultant http://www.pottiestickers.com	wma	mp3
5	Don�t Procrastinate, Just do It A business consultant can help motivate you and keep you on track when launching your business. Guest Tammie Aaron Barrada has extended the offer of a $25.00 initial consultation if you contact her and mention Entrepreneur Magazine�s Inventions, Patents and Beyond.) Guest: Tammie Aaron-Barrada, Business Consultant http://www.pottiestickers.com	wma	mp3
6	The Biggest Common Mistake Often Made During the Commercialization of a Product Imagine devoting countless hours towards the development of your idea, spending the time and money to file a patent application then trying to commercialize your product only to have it fail. According to marketing expert Bonnie Griffin Kaake of Innovative Consulting Group, lack of information regarding what the customer wants is the biggest of the three common mistakes inventors and big companies make when attempting to commercialize a product. Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group http://www.biz-consult.com	wma	mp3
7	Listening to Experts is Often the Key There are two other big common mistakes often made by small inventors and even large companies. These are failure to understand the importance of intellectual property and failure to understand the importance of a having an inventing team as opposed to trying to do everything yourself. Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group http://www.biz-consult.com	wma	mp3
8	The Importance of a Sales Plan issues can be addressed as they occur, however, others, such as the marketing of your idea, are so important that you should plan ahead for them. For you to recognize a meaningful gain on the sales of your product, you need to have a sales plan. Guest: William McHenry, owner Inventor Sales and Marketing http://www.inventorsales.com	wma	mp3
9	Steps in an Effective Sales Plan According to sales and marketing expert, Mr. William McHenry, a good sales plan should include steps such as preparation, actual approach, fact finding, proving the value of your invention to the buyer, your recommendations, closing of the sales presentation and effective follow up. Guest: William McHenry, owner Inventor Sales and Marketing http://www.inventorsales.com	wma	mp3
10	Mining The National Hardware Show The National Hardware Show is one of the most important events in the inventing industry. Over 35,000 individuals are expected including representatives from major retailers such as Home Depot, Ace Hardware, Black and Decker, Sears, Cooper Tools and many more. Guest: Rob Cappiello, Vice President of NationalHardwareShow.com http://www.nationalhardwareshow.com	wma	mp3
11	01 Alex McKay: Bringing a Product to Market Whether you�re a struggling or sophisticated entrepreneur, successfully bringing a product to market is challenging and filled with potential pitfalls. Product development means being specific about a not-so-specific thing, namely, the new product you are developing. GUEST: Alex McKay, Founder and President of ARMA Design http://WWW.ARMANET.COM	wma	mp3
12	02 Alex McKay: Steps to Avoid Product Development Pitfalls To avoid product pitfalls the following are all necessary: having a concise format, doing market research, securing an intellectual property attorney, obtaining a cost feasibility study, maintaining proper documentation, creating a prototype, allowing time for manufacturing and marketing and making plans for after sales needs. GUEST: Alex McKay, Founder and President of ARMA Design	wma	mp3
13	01 From Idea to Product to Market - Stephen Key Find out how to get your invention from being just an idea to a product in the market. Stephen Key, Co-Founder of inventRight, joins us to share his knowledge and personal experience. His products have sold in retailing giants such as Wal-Mart and the Disney Stores and Theme Parks worldwide. With licenses of over twenty products in the last 25 years and several patents for his inventions, he discusses inventRight�s 10 step-by-step system for making your invention a success. For more information regarding inventRight and Stephen Key, see http://www.inventright.com/	wma	mp3
14	02 Ten Steps to Success with Inventions - Stephen Key Stephen Key, Co-Founder of inventRight, joins Jillian and Steven to explain inventRight�s 10 step-by-step system for making your invention a success. http://www.inventright.com/	wma	mp3