Imagine devoting countless hours towards the development of your idea, spending the time and money to file a patent application then trying to commercialize your product only to have it fail. According to marketing expert Bonnie Griffin Kaake of Innovative Consulting Group, lack of information regarding what the customer wants is the biggest of the three common mistakes inventors and big companies make when attempting to commercialize a product.
Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group http://www.biz-consult.com
There are two other big common mistakes often made by small inventors and even large companies. These are failure to understand the importance of intellectual property and failure to understand the importance of a having an inventing team as opposed to trying to do everything yourself.
Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group http://www.biz-consult.com
Hear answers to questions such as “Can anyone give me some information on test marketing?” and “What does a marketability opinion cost?”
Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group http://www.biz-consult.com
Steve’weird, wild and wacky patents this week are all about personal relaxation and include a toe puppet, the combustion gas powered pogo stick and a motorized ice cream cone. Listen to this segment to hear more about them
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