William D. Neal is founder and senior marketing partner of SDR Consulting, Inc., which specializes in advanced marketing research methods and technologies and is a recognized leader in the application of advanced statistical modeling and analysis techniques. Ron Strauss is founder and president of Brandzone, a brand consulting firm. He has more than 40 years of experience advising clients. Their book, Value Creation, teaches managers how to implement a system that measures brand value and lead their organizations in a way that maximizes that value. For more information, visit http://www.valuecreationbook.com
David Loeper, a popular industry speaker and writer, is the CEO and founder of Financeware, Inc., in Richmond, VA. He has appeared on CNBC and Bloomberg TV. For more information, visit www.401kripoff.com and http://www.fundgrades.com
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