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Entrepreneur Magazine's Sales and Marketing Show
with Tony Parinello
Friday, 9- 10 AM PST

show page older archives guests host's bio

 

Entrepreneur
Sales and
Marketing
Show
Guest Date Media
 

Louise Anderson
Isabella Trebond
Kirsten Osolind

06/011/04
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Segment 1

Louise Anderson
President and CEO
Anderson Performance Improvement Company

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Segment 2

Isabella Trebond
Marketing Consultant
and Copywriter

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Segment 3

Kirsten Osolind
CEO Founder
re:invention, inc.

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Sherri Leopard
Kate Schrader and Scott Davis
Paul R. DiModica

06/04/04
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Segment 1

Sherri Leopard
Founder and CEO
Leopard

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Segment 2

Kate Schrader and Scott Davis
Mondo Solutions
and Hosts of CRM Radio

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Segment 3

Paul R. DiModica
President
DigitalHatch, Inc.

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Ann Holland
Susan A. Freidmann
Joel Warady

05/21/04
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Segment 1

Ann Holland
Publisher and Managing Editor
MarketingSherpa

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Segment 2

Susan A. Freidmann
CSP - "The Tradeshow Coach"
Author: "Meeting & Event Planning for Dummies"

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Segment 3

Joel Warady
Principal
Joel Warady Group

  • Taking your Ideas and Products to Market
  • Sole Source Providerd
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Dave Anderson
Jack Rothstein
Joel Warady

05/14/04
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Segment 1

Dave Anderson
Author
Up your Business:
Seven Steps to Fix, Build or Stretch your Organization

  • Specialist vs. Generalist
  • Daily Market Snapshot
  • Balance and the Entrepreneur
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Segment 2

Jack Rothstein
Owner
Rothstein Investment
Advisory Services

  • Sellers vs. Tellers
  • Your Best Question is...
  • Getting your Prospect Involved in your Sale
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Segment 3

Joel Warady
Principal
Joel Warady Group

  • Taking your Ideas and Products to Market
  • Sole Source Providerd
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Mark Stevens
Jay Goth

05/07/04
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Segment 1

Mark Stevens
Author
"Your Marketing Sucks"

  • Turn your "cold" website
    into a "hot" website
  • Show and Tell
  • Get your prospects to
    love your product
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Segment 2

Jay Goth
Leadkeeper, Inc

  • Interstate Internet and
    Traditional Marketing
  • Newletters Sell Products
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Segment 3

Tony's Mailbag

  • Setting your e-mail open
  • Fax Back!
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Nick Warnock
Murry Darling
Donna Fisher

04/30/04
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Segment 1

Nick Warnock
Fired and Famous
"The Apprentice"

· How to close the sale
· Building instant rapport

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Segment 2

Murry Darling
Director of New Concepts
Starbucks Coffee Stores

· The nature of your product
· New product development
· Listen to your customer’s voice

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Segment 3

Donna Fisher
Author
"Power Networking"

· How to connect with new prospects
· Focus, focus, focus

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Lonny Kocina
Yvonne DiVita

04/23/04
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Segment 1

Lonny Kocina
Founder
Media Relations, Inc.

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Segment 2

Yvonne DiVita
Author
Dickless Marketing

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Segment 3

Tony's Mailbag

Finding the perfect prospect.
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Romanus Wolter
Vicky Carlson

04/16/04
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Segment 1

"Instant Impact Messaging"

Romanus Wolter
Principal
Octopus Marketing

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Segment 2

"Live by this Rule-
Put your People First"

Vicky Carlson
President
Office Pavillion San Diego

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Segment 3

Tony's Mailbag

Finding the perfect prospect.
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Jerry Hocutt
Carolyn Kepcher

Richard Rabins

04/09/04
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Segment 1

Jerry Hocutt
Founder
Cold Calling For Cowards

  • 3x5 cards for charting results
  • Seven Qualifying Questions for "no"
  • Seven Qualifying Questions for "yes"
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Segment 2

Carolyn Kepcher
Executive Vice President
The Trump Organization

  • Putting your best foot foward
  • Putting your prospect first
  • Motivating your team
  • Staying focused
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Segment 3

Richard Rabins
Co-Founder
Alpha Software, INC

  • Creating customer touch points.
  • Creating a customer evangelist community.
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  Tim Hermes
Richard Canada
04/02/04
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Segment 1

Tony's Book Review

"Getting the Second Appointment"

10 Powers of the
Second Appointment

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Segment 2

Tim Hermes
Founder
Hermes Media & Research, LLC

  • Anchor Customers
  • THE Big Dollar Close
  • Hero Positioning
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Segment 3

Richard Canada
Author
"24 sales Traps..."

Investing in soft skills is a waste!

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  Sam Solovey and Heidi Bressler
Contestants -The Apprentice
03/26/04
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Segment 1

"The Apprentice"

Contestants -
Sam Solovey

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Segment 2

Tony's Book Review

 

order

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Segment 3

"The Apprentice"

Contestants -
Heidi Bressler

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  Dr. Len Bertain
Author
Winning the War on Waste
03/19/04
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Segment 1

Understanding YOUR Waste

  • Waste Defined
  • Six Steps to WOW

Dr. Len Bertain
Author
Winning the War on Waste

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Segment 2

Implement your Plan

  • Yes/No Score
  • Your Best Results
  • How to get Started

Dr. Len Bertain
Author
Winning the War on Waste

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Segment 3

Tony Parinello's Book Review
"Getting the Second Appointment"

Creating -

  • Rarity
  • Urgency
  • Satisfaction Conviction
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  Jim Hoverman
Author
Summiting
03/12/04
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Segment 1

Building Relationships
with Top Management

  • The Power of the Pen!
  • Why Summit?

Jim Hoverman
Author
Summiting

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Segment 2

Building Relationships
with Top Management

  • Camp 1
    Busines Value Platform
  • Camp 2
    Deliver the Platform
  • Camp 3
    Engaging the Gatekeeper
  • Camp 4
    Engaging by Telephone
  • Camp 5
    Engaging 1st Meeting

Jim Hoverman
Author
Summiting

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Segment 3

Tony Parinello's Book Review

"Getting the Second Appointment"

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  Tony's Mailbag
03/05/04
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Segment 1

Tony's Mailbag

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Segment 2

Tony's Mailbag

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Segment 3

Tony's Mailbag

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Linda Hollander
Founder
Women's Small Business Expo
"The Wealthy Bag Lady"

02/27/04
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Segment 1

"The Wealthy Bag Lady"

  • Your "Yardstick" of Performance
  • Multi-Tasking - The Secret of Success
  • Finding your Passion
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Segment 2

"The Wealthy Bag Lady"

  • Attracting "Trophy Clients"
  • Rapid Growth = Rapid Revenue
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Segment 3

Marika Szoke
Executive Producer
Entreprenuer Radio Shows

"The Apprentice" A Critique

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Dr. Ralph Wilson
Editor
WebCommerce Today
www.wilsonweb.com

02/20/04
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Segment 1
  • What is a Landing Page?
  • Biggest Mistakes?
  • First 2 of 10 "cures"
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Segment 2
  • Cure Landing Page Blues
  • Steps 3 through 10
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Segment 3
  • Measure your Results
  • Change your Approach
  • Mailbag questions
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Tony shares
Cold Calling Techniques

02/13/04
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Segment 1

Tony opens the Mail-bag and sets the stage
for “cold-calls on-air”

  • Outsmarting your competition
  • Cold-calls…entering the unknown
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Segment 2

Tony opens the Mail-bag and sets the stage
for “cold-calls on-air”

  • Dan Sideman joins in with a horror story
  • Building rapport in a cold-call
  • Warming up a cold-call
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Segment 3

Tony opens the Mail-bag and sets the stage
for “cold-calls on-air”

  • Mail bag questions from Fukuoka, Japan
  • Making cold-calls live on the air!
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Debbie Allen,
Joe Garber

01/30/04
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Segment 1

Debbie Allen
Allen & Associates Consulting, Inc.
Author
"Confessions of Shameless Self Promoters"

  • How to Compete with the Giants
  • Examine your beliefs
  • How to handle rejection
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Segment 2

Debbie Allen
Allen & Associates Consulting, Inc.
Author
"Confessions of Shameless Self Promoters"

  • Shameless tactics
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Segment 3

Debbie Allen
Allen & Associates Consulting, Inc.
Author
"Confessions of Shameless Self Promoters"

  • Free publicity
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Segment 4

Joe Garber
Senior Category Manager
Elance Online

  • Finding the right resource to help you succeed.
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Segment 5

Joe Garber
Senior Category Manager
Elance Online

  • How to be a provider
  • How to post a project
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Segment 6

Joe Garber
Senior Category Manager
Elance Online

  • Reasons to use Elance
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James Ray,
Jeffrey Mayer

01/23/04
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Segment 1

James Ray,
Founder
James Ray International

  • The Entrepreneur Spirit
  • Action vs Results
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Segment 2

James Ray,
Founder
James Ray International

  • Being Born into Greatness
  • The Power to Win
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Segment 3

James Ray,
Founder
James Ray International

  • Other People's Objectives
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Segment 4

Jeffrey Mayer, President,
SucceedingInBusiness.com
Author, "Success is a Journey"
and "Time Management for Dummies."

  • 80/20 Rule
  • Economic Value, Financial Impact
  • Asking the Right Questions
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Segment 5

Jeffrey Mayer, President,
SucceedingInBusiness.com
Author, "Success is a Journey"
and "Time Management for Dummies."

  • Remove Clutter
  • F.A.T.
  • Transactions vs. Transformations
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Segment 6

Jeffrey Mayer, President,
SucceedingInBusiness.com
Author, "Success is a Journey"
and "Time Management for Dummies."

  • 1% Rule
  • Who's Who
  • Close Mode
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Seth Godin,
Author, "The Purple Cow"
Speaker, Agent of Change
Do You Zoom, Inc.

01/16/04
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Segment 1

Seth Godin,
Author, "The Purple Cow"
Speaker, Agent of Change
Do You Zoom, Inc.

· Becoming remarkable
· Getting over yourself
· You have no right to sell to anyone

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Segment 2

Seth Godin,
Author, "The Purple Cow"
Speaker, Agent of Change
Do You Zoom, Inc.

· How to be an Entreprenur
· Getting the Edge
· Make your product easy to talk about

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Segment 3

Seth Godin,
Author, "The Purple Cow"
Speaker, Agent of Change
Do You Zoom, Inc.

· Excuses
· "The time isn't right"
· "My boss wouldn't do it"

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Segment 4

Open phones with two callers.
Partners Suzanne and Marian, using techniques to get to VITO (the Very Important Top Officer).

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Segment 5

Suzanne and Marian stay on to develop and impliment the VITO strategy.

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Segment 6

Wrap up with Suzanne and Marian.
(Good thing they called toll free!)

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  David Frey,
Samuel Manfer
01/09/04
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Segment 1

David Frey, CEO
Marketing Best Practices
www.marketingbestpractices.com

· Marketing Plans…simple is best
· Eight steps to the a powerful plan
· Step one: understanding your market…knowing your competition

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Segment 2

David Frey, CEO
Marketing Best Practices
www.marketingbestpractices.com

· Step two: understanding your customer
· Step three: pick a niche
· Step four: create your marking message

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Segment 3

Guest: David Frey, CEO
Marketing Best Practices
marketingbestpractices.com

· Step five: choose your marketing medium
· Step six: plan your marketing activities
· Step seven: set goals
· Step eight: create a calendar of events

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Segment 4

Samuel Manfer
Author "Take me to your Leader"
www.SamManfer.com

· Your trinity…how to punch thru your fears
· Your inner child…your inner parent…your inner spirit

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Segment 5

Samuel Manfer
Author "Take me to your Leader"
www.SamManfer.com

· Three steps to getting to the top executive
· Social vs.: professional relationships
· Asking questions…listening to the answers

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Segment 6

Samuel Manfer
Author "Take me to your Leader"
www.SamManfer.com

· Knowing who’s who?
· Check your ego at the door
· Listen-up

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  Doug Hall,
Steve Dailey,
12/19/03
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Segment 1

Guest: Doug Hall,
CEO, Co-Founder Eureka Ranch,
Co-Author: "Meaningful Marketing"
· Offer what matters the most to your prospects
· Good value at a fair price
· Become a story teller

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Segment 2
Guest: Doug Hall,
CEO, Co-Founder Eureka Ranch,
Co-Author: "Meaningful Marketing"
· Facing fear
· Consistent messaging
· Trust your gut
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Segment 3
Guest: Doug Hall,
CEO, Co-Founder Eureka Ranch,
Co-Author: "Meaningful Marketing"
· Doug’s favorite idea
· Life-time value
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Segment 4
Guest: Steve Dailey,
The Coaching Staff
· Answering questions from Ireland.
· The eleven word answer to your marketing problems.
· The eight word answer to your motivational limits.
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Segment 5
Guest: Steve Dailey,
The Coaching Staff
· Answering questions from Malta
· Value to the wrong prospect equals “no-sale”.
· Solving the problem with Free samples and putting your feet-in-the street.
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Segment 6
Guest: Steve Dailey,
The Coaching Staff
· Answering questions from Larkspar, Ca
· Where is my best market???
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  Bruno Gideon
Author
"Don’t take no for an answer
12/05/03
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Segment 1

Guest: Bruno Gideon, Author: "Don’t take no for an answer: five proven steps to get you to yes."
· Gather information
· Test the information

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Segment 2
Guest: Bruno Gideon, Author: "Don’t take no for an answer: five proven steps to get you to yes."
· Staying in balance
· Asking the right questions and listening to the answers
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Segment 3
Guest: Bruno Gideon, Author: "Don’t take no for an answer: five proven steps to get you to yes."