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02 From the Beaches of Rio and the Shores on Jersey Comes John Gennaro with ZAMBA CHICKEN!
Ever notice how success seems to be in the DNA? One of my favorites in Sir Richard Branson. OK, he said to himself, I’ve got a great brand—Virgin—let’s see; maybe an airline, a chain of music and entertainment stores, a space tourism company, how about a mobile phone company? Well, John John Gennaro took men’s fitness into a 265 unit chain of workout studios, and has not brought the flavors of South America into a vibrant new presentation with Zamba Chicken. The conversation is about the genesis of a new concept, the development of the product, and branding—this is a particularly interesting aspect of our visit with John. Could Zamba be the next Virgin?