You Invent It...We Protect It

Find out how to get your invention from being just an idea to a product in the market. Stephen Key, Co-Founder of inventRight, joins us to share his knowledge and personal experience. His products have sold in retailing giants such as Wal-Mart and the Disney Stores and Theme Parks worldwide. With licenses of over twenty products in the last 25 years and several patents for his inventions, he discusses inventRight’s 10 step-by-step system for making your invention a success. For more information regarding inventRight and Stephen Key, see
http://www.inventright.com/

Stephen Key, Co-Founder of inventRight, joins Jillian and Steven to explain inventRight’s 10 step-by-step system for making your invention a success.
http://www.inventright.com/

Inventor Denise Bien’s new product Quick Seals is available in Publix grocery stores and many Bed, Bath and Beyond stores. Currently she is negotiating with Home Depot to develop a larger quick seal bag for grout and other construction items.

Guest: Denise Bein, CEO and Co-Inventor of QuickSeals.
http://www.NeeseProducts.com

Every inventor wants to invent the next great thing. But often inventors struggle getting started. Michael Planit (author of "Operators Are Standing By"), founded his company Product Strategies, Inc. to help inventors just like you.
http://www.productstrategies.com

Michael Planit, founder of Product Strategies, Inc and author of "Operators Are Standing By", believes that homework is crucial for an inventor. Get on the internet and do your research. Become familiar with what similar products are already on the market and where your product will fit in.
http://www.productstrategies.com

To successfully play with the big boys, proper protection of your intellectual property is a must.

Guest: Julia Rhodes, Owner and Founder of Kleenslate
http://www.kleenslate.com

If you have a product ready for sale, big box retailers are not the only avenue for selling this product. Over 400 billion dollars of goods are sold by mail order and catalog methods each year.
Guest is John Schulte, President of the National Mail Order Association
http://www.nmoa.org

The first step in getting your product listed in a catalog is to locate the catalog that best matches your product. Then get a sample of that catalog to confirm that it is a good fit for your product. Next contact the corporate office for the catalog and ask to speak to the merchandising department or head buyer.
Guest is John Schulte, President of the National Mail Order Association
http://www.nmoa.org

Imagine devoting countless hours towards the development of your idea, spending the time and money to file a patent application then trying to commercialize your product only to have it fail. According to marketing expert Bonnie Griffin Kaake of Innovative Consulting Group, lack of information regarding what the customer wants is the biggest of the three common mistakes inventors and big companies make when attempting to commercialize a product.
Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group
http://www.biz-consult.com

There are two other big common mistakes often made by small inventors and even large companies. These are failure to understand the importance of intellectual property and failure to understand the importance of a having an inventing team as opposed to trying to do everything yourself.
Guest Bonnie Griffin Kaake, President/CEO of Innovative Consulting Group
http://www.biz-consult.com

If you are interested in exhibiting your product at the National Hardware Show, it is not too late. A package plan is available that includes your space, table, chairs, sign, listing in the show directory, press list, etc.
Guest: Rob Cappiello, Vice President of NationalHardwareShow.com
http://www.nationalhardwareshow.com