Whether you are just starting out with a new idea, have a prototype, have a patent, or have a finished product, you still have the dilemma of how to get that product into the market. Matt Yubas, the Product Coach, has developed a six step road map to invention success.
There are several steps between the conception of an invention and money in the bank. According to Matt Yubas, the Product Coach, these include 1) Self Evaluation, 2) Concept Evaluation, 3) Prototype Evaluation, 4) Product and Market Planning, 5)Product Development and Marketing Tactics and 6)Product Launch, Marketing and Selling.
Inventors around the country get answers to their inventing questions such as “Does a simple idea have a good chance of being successful and it is patentable?” and “What are maintenance fees and what other costs are involved in the filing of a patent?”
This week Steve noticed the price of gas going up. This observation led him to think of ethanol that is made with corn grown by farmers. For good crop production you need good soil which earthworms help create. So Steve’s first patent is for a method of reducing the mortality rate of earthworms. When the farmers have completed their busy day of saving earthworms, perhaps they now want to go out on the town. If they want to attract the attention of other farmers they can utilize Steve’s next wacky patent which is for a method of isolating the fragrance of alfalfa and clover. Where does he find these things?