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You Invent It...We Protect It

with your hosts Steven Leavitt and Jillian Freed
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You Invent It...We Protect It
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issues can be addressed as they occur, however, others, such as the marketing of your idea, are so important that you should plan ahead for them. For you to recognize a meaningful gain on the sales of your product, you need to have a sales plan.
Guest: William McHenry, owner Inventor Sales and Marketing
http://www.inventorsales.com
According to sales and marketing expert, Mr. William McHenry, a good sales plan should include steps such as preparation, actual approach, fact finding, proving the value of your invention to the buyer, your recommendations, closing of the sales presentation and effective follow up.
Guest: William McHenry, owner Inventor Sales and Marketing
http://www.inventorsales.com
Hear the answers to thought-provoking questions from all over the country such as “What are the common roadblocks inventors and entrepreneurs face when starting up their businesses?” and “Is there a most important thing to know about marketing and if so what is it?”
Guest: William McHenry, owner Inventor Sales and Marketing
http://www.inventorsales.com
When you view some patents, you wonder how they ever got approved by the United States Patent and Trademark Office. Steve’s first patent is for a dog toy that looks exactly like a stick falls into this category. His second wacky patent also involves dogs and a special wand for dealing with doggie waste. Steve’s third patent, also pet related is for a cat toy, that again you wonder how it ever got patent approval. To hear more, listen to this segment.

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