Evolving from a direct mail/direct response role to internet marketing. Can you get a degree in online marketing? The decline of email marketing. Affiliates and testing small...but rolling out big.
Chris Consorte, CEO of Integrated Direct
http://www.integrateddirect.com
Techniques and tactics. Do smaller firms know more about SEO and SEM than larger clients? What’s a typical range of services that actually work for clients. Do different tactics work for different kinds of companies? Buying radio and remnant radio space for clients. Pay per call...is it a passing trend?
Chris Consorte, CEO of Integrated Direct
http://www.integrateddirect.com
The business of search. How do agencies handle all the new trends of SEO? The damage click fraud causes. How to balance organic vs. PPC. Who would ever pay $80 per click!? Why a savvy client is the best kind of client. Big predictions for SEO and SEM in the coming months.
Chris Consorte, CEO of Integrated Direct
http://www.integrateddirect.com
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