Larry Weber, founder of the W2 Group, a next-generation marketing services holding company, is widely recognized as a visionary in the converging worlds of technology and communications. Tom Simons is President and Creative Director of PARTNERS+simons. His company’s success has attracted the attention of regional and national media, resulting in an appearance on the cover of Inc. magazine and in the "Wall Street Journal". Larry and Tom join Bryan as they share their unique perspectives on the future of search and the web.
Tom returns and joins Ken Dec, PARTNERS+simons Chief Measurement Officer, to discuss with Bryan the evolution of internet marketing and advertising for large corporations.
Ken and Tom explain the concepts and strategies of large campaigns with both on and offline components. Included topics are measurement/ROI and the fundamental SEO value platform.
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