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Cliff, co-author of The eBay Marketing Bible, talks about how the book has been received, offers some holiday selling tips and talks about the benefits of his weekly nationally syndicated column. He also has some suggestions for taxes in general and why good record keeping is now even more essential as states work to generate more revenue.
http://www.succeedinginyourbusiness.com
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Host Jason Miner and co-host for the episode Tim Munderloh celebrate the 100th broadcast by providing advice for getting the most of your PayPal account and your business. Buyers, sellers, international trade, key URLs and much more!
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The 100th episode special continues with more tips to get the most out of your PayPal account.
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Still more tips and a batch of helpful URLs. With the realization that there's not time to get through all 100 tips, keep an eye on the Online Merchant Network site for how you can get in on the full list!
https://www.onlinemerchantnetwork.com
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Business legal expert Cliff Ennico and PowerSeller Cindy Shebley teamed up to write a book that covers everything from basic marketing techniques all the way through strategizing your social networking plan. Here, they discuss the collaboration process and some marketing tips that will serve you well even if you're not just selling on eBay.
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...doesn't stay there! Janelle's speaking at this year's eBay Radio Anniversary Party and wanted to offer some advice for those who couldn't attend. Still not enough? She also discusses some ideas for those looking to sell outside of eBay or utilize it as one channel of a larger business plan.
http://www.osirockstars.com
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TJ has advised CEOs, authors and heads of state on how to handle interviews, and now he's sharing his advice with us. How do you stay on message when being interviewed, what should you do to prepare and what does it take to overcome the fear of speaking to the media? TJ also offers PayPal Radio listeners a FREE copy of his newest book, so be sure to visit the URL below.
http://www.tjwalker.com
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Marsha's not just a bestselling author and media personality, she's also a buyer and seller of collectibles. And with so many movies this summer with cross-generational appeal, now is the time to consider selling some of the rare movie-related collectibles. Marsha has some tips for sellers, and also for buyers who might be seeking some bargains on items related to popular summer movies.
http://www.coolebaytools.com
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Hey, if they can make the final Harry Potter book into two movies, we can make our Summer Blockbuster interview into two segments! Marsha's conversation concludes with some tips on timing when you sell collectibles, how to research what your items could be worth, resources to find out what upcoming movies and shows might be the next trend for things you want to sell and much, much more. And this advice isn't good just for movie memorabilia, if you're selling collectibles at all, you'll get some insight from an industry professional.
http://www.coolebaytools.com
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Chris discusses some email marketing advice including if it's necessary to offer discounts to customers with the current economic climate, the importance of being aware of what competitors are doing in their own emails. Also, where to go for more tips and an invitation to join Club Captain Email. PLEASE NOTE: The 2nd half hour of today's broadcast can be found in the 3/31/09 archives of the eBay Radio's PowerSeller Hour broadcast. The final two call-in segments include PayPal questions in addition to other information from Griff and Lee.
http://www.captainemail.com
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Janelle is a best-selling author, speaker and Visionaire of the Online Success Institute. She checks in to talk about what sellers are finding in the online and real world these days...how do you distinguish yourself from new sellers looking to make money. And if you're a new seller, what mistakes should you avoid? From beginner to advanced selling, there are techniques for everyone. Plus, what's the One Percent Coach program all about?
http://www.onepercentcoach.com
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In the second part of our interview, we cover the other side of the equation...buyers, how can you work with sellers in the current economic climate to get a good deal. Bargaining etiquette, online tools to help you find deals and what sellers can do to find bargains for business purchases.
http://www.osirockstars.com
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Jason is the co-founder and co-host of the #1 internet business marketing podcast. How can you monetize the information you have, and where do you find the balance between giving away advice and saving something for those that want to pay for the privilege of learning from you? Also learn where Lifestyle Design comes into play as you develop a business plan.
http://www.internetbusinessmastery.com
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Martin, author and internet marketing expert, discusses the realities of the current economy and advantages that businesses might find in it.
http://www.customercatcher.com
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Our conversation with Martin continues, covering the methods of communication a seller can establish to build good customer relationships, the right mix of communication tools and how to keep in contact with sources for product they're buying as well.
http://www.martinwales.com
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Len shares advice on how online merchants might fare in the current economic situation, and talks about why blogging may be a golden opportunity for generating new revenue.
http://www.lenthurmond.com
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PayPal's Fall Fashion spokesperson covers the hottest trends for autumn, how to look good on a budget, and PayPal's fall promotion that offers savings, free gifts, free shipping and more from a number of top designers. Charlotte also shares tips for sellers to prepare websites for early holiday shoppers and people purchasing clothing online for the first time. The advice lasts forever, but the specials are for a limited time, so check out the URL below for more details.
http://www.paypal.com/fallfashion
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The September PayPal Radio schedule, who our second guest in the 10th Anniversary Series will be, and how to get hundreds of slides of free education about PayPal, eBay and Online Business in general.
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Scott, the CEO of Piggybank Technology, returns to PayPal Radio to talk about what's important in a checkout for the buyer and for the seller, and how to find a shopping cart that suits your needs. Click on the link below to get a FREE copy of Scott's book "Piggybank Websites."
http://www.piggybankgift.com
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Chris Murch, President of WS Radio, aka Captain Email shares some tips for how to communicate with your customers via their inboxes. When should you send something, how you track who's reading the emails (and more importantly, who's taking action) and what you should say in those messages. Plus a special offer for PayPal Radio listeners.
http://www.captainemail.com
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Cliff's new book answers 350 questions about eBay, but we have some questions for him. What he learned at eBay Live, what impresses him most about the eBay community and how you find 350 questions about anything.
http://www.cliffennico.com
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We move from eBay to online businesses, while Cliff critiques his own website, tells you why websites are the new business cards and what your website needs to have to be competitive. Learn more from the URL below about Cliff's free Small Business Breakfasts he's presenting on behalf of State Farm Insurance and Entrepreneur Magazine.
http://www.entrepreneur.com/salesseminars
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Michael, co-creator of the Traffic Geyser service, has served as a marketing consultant for many Fortune 500 companies. Learn how incorporating video into your website helps in being found in search and the tools you need to get started. (Hint: It's not as complicated as you think.)
http://www.trafficgeyser.com/paypal
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So much to do at eBay Live that we had to have two different interviews. First up is Chris Murch, president of WS Radio with news about a new website for email solutions. Then, Verisign discusses some common safety mistakes that online businesses make and how Verisign and PayPal can assist with them.
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Christopher, Vice President of Immersa Marketing and author of the eBay Entrepreneur on what he'll be up to at eBay Live, some of the off eBay uses for PayPal and what kind of advice ANY entrepreneur can get from his book.
http://www.christopherspencer.com
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Tom is an authority on internet marketing, and answers the questions you have about setting up a blog, why you should blog, subject matter and more.
http://www.zerald.com/blogging
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Tom's conversation continues with even more tips about the process of communicating with your customers regularly, different types of copy writing and how marketing has changed over the course of his career.
http://www.zerald.com
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Glenn shares insight into the million dollar idea lurking in everyone's minds and how to get that idea published both electronically and in print.
http://www.writeyourbook4money.com
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How does Lee realize a profit on a website with no visible means of making money? And how has Lee leveraged her concept across a spectrum of media from books to TV to print? Advice for expanding the scope and recognition of your business is just a part of what Lee has to offer.
http://www.insurancehotline.com
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Greg, president of 1st Advantage Solutions, with some advice on maximizing use of Adwords, some success stories, common mistakes and how the process of buying them works.
http://www.getrichwithadwords.com
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Rob provides an engaging discussion on how to brand like the big companies...and possibly even better. How to get your customers to act as your best salespeople and what you can learn from politicians about creating a brand even if you're just one person!
http://www.robfrankel.com
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Lisa's the Senior Vice President and principal analyst of the successful Online Market World event. Learn about what happened at last year's show, what's coming up for this year's and Lisa's new contribution to the WS Radio family of programs.
http://www.onlinemarketworld.com
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Lisa's conversation concludes with some of what she learned at the first Online Market World event and what to expect when she joins the WS Radio team with her weekly show.
http://www.onlinemarketworld.com
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If you're interested in learning what social networking really means and how to become a part of it, Jack Humphrey spells it out. The results aren't instant, but Jack gives you the steps, and if you want to be ready for next year, there's no better time to get started.
http://www.jackhumphrey.com
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We celebrate Marsha's birthday by talking about how to keep customers coming back after the holidays, how to shop for the person who has everything and what's new on her website. It's a PayPal Radio birthday party, and you're invited!
http://www.coolebaytools.com
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Hollywood Marketing Mogul Randall Blaum, with clients ranging from celebrities to Fortune 100 businesses talks public relations and publicity. Is there such a thing as bad publicity? Is there such a thing as too much publicity? And how do you put techniques that work for celebs and big companies to work for you? Randall explains it all.
http://www.hollywoodmarketingsystem.com
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10 Tips to have your website as shopper-friendly as possible going into the holidays. Plus, news about WS Radio's eBay store and new shows.
http://www.wsradiomall.com
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Ken McCarthy organized and sponsored the first web marketing conference in 1994 and hasn't looked back! Learn about the early days of web marketing and what still works in this interview.
http://www.thesystemseminar.com
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Christina's talk continues with more about what led her from Hollywood to becoming an online entrepreneur and what you'll find at her website.
http://www.shoppingcartqueen.com
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Author of AdWords for Dummies, Howie walks through the strategies of using Google AdWords to maximize the effectiveness of finding those who want to find you.
http://www.askhowie.com
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Tellman discusses techniques to build better customer lists. Plus ways to engage your visitors through opt-ins and autoresponders.
http://www.listbuildingpower.com
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Mentor, author and internet marketing pro Dr. Proactive gives you tips and tricks for increasing your online exposure. If you thought that Amazon.com was only for books, learn how to leverage it as a marketing tool.
http://www.insidesuccessradio.com
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Even more advice from Dr. Proactive on how you can become an online "celebrity" in the name of getting word out about your product or service.
http://www.success-bound.com
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Nic explains how to create content for newsletters & e-books and how to protect yourself when creating mailing lists. Check out www.site-reference.com for more details.
http://www.free-ebooks.net
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What is Web 2.0? How does social networking drive business to your site? Jeffrey Neil provides the answers on how to keep up with the evolution of the web.
http://www.internetbusinessreport.com
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Learn how a prospect becomes a customer and how to give both the type of attention that they deserve. Check out http://www.landingpagecashmachine.com for more.
http://www.prospect-xray.com
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Author of the bestselling marketing series in history, Jay Conrad Levinson provides advice on marketing your business. What's essential in the 21st century, and how do you market for little or no money?
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Jay's books have sold over 14 million copies in 42 countries. You'll know why after hearing some ways that you may not be using the internet to its fullest potential in marketing your business.
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eBay for Dummies (and 7 other books)author Marsha Collier discusses what's new for online sellers, what she'll be doing at eBay Live and demystifying international selling.
http://www.coolebaytools.com
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As PR has evolved, so have the channels available for getting the word out about your business. Marc Harty, CEO of MainTopic Media, Inc. with how to promote your company.
http://www.prtraffic.com
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Joe Beaulaurier, Interactive Marketing Manager of PR Web talks about the importance of press releases and the strategies for when they're best used.
http://www.prweb.com
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Continuing our conversation with Joe Beaulaurier of PR Web, what gets a press release noticed and how to write it like a professional.
http://www.prweb.com
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Jason and Armand discuss what happens at one of Armand's Big Seminar events. And, are seminars or lectures a possibility for marketing your own business? Finally, what are the hottest online marketing trends for the rest of 2007?
http://www.bigseminar.com
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eBiz Expert Rick Broadhead explains how businesses can increase their online presence through PayPal. Also, check back at PayPal.com for Rick's upcoming guide to checkout optimization.
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