2/06/2008
How To Get Started With Search Engine Optimization (SEO)
Struggling to get started with your SEO? RSS Ray has Flavius Sirop of Zero to SEO eBook on the show this Wednesday. Flavius will share with RSS Ray listeners how to get your website off the ground and domesticate search engine spiders easily. Flavius Sirop has been deeply involved in SEO for almost 10 years. After graduating from Craiova University with a degree in programming, Flavius became a freelance programmer and intensively studied the whole SEO phenomenon. After performing many tests, reading all the important forums and watching every important event in the business, he co-authored an eBook on Search Engine Optimization that takes the average Joe from a ZERO to an expert in SEO level. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

2/06/2008
Public Relations Best Practices for Marketing Technology Companies
RSS Ray's second guest this Wednesday will be Paula Slotkin of Topaz Partners. Paula will talk with Ray about how her company utilizes communication programs within their client's business strategies. We will learn about best practices and how to avoid pitfalls when implementing a communication program for your business. Paula has more than 20 years of experience in planning, managing and implementing communications programs in markets ranging from financial services to computer hardware and software to IT services. Slotkin has led a number of multi-functional teams, working to increase constituency awareness of businesses and their product/service offerings and management teams. She has managed a broad range of communications functions, including media and analyst relations, investor relations, employee communications, executive communications and product publicity. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

1/30/2008
An Overview of Social Media Marketing
Join Ray this Wednesday as he discusses the progression of social media marketing as a marketing strategy with Karen O'Brien of Crimson Consulting. We are extremely excited to have Karen on our show and her insight will be beneficial for all RSS Ray listeners. As a Partner heading up Crimson�s Interactive Strategy efforts, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 years of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She�s worked with a wide diversity of clients, from rock bands and consumer-products and media companies to Fortune 500 technology companies. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

1/23/2008
How To Get More Customers For Less Money And Sell More To Them
We have a fantastic show lined up for you this Wednesday. Join RSS Ray as he speaks with Dr. Glenn Livingston, CEO of The Livingston Group Holding a Ph.D. in Clinical Psychology ('Scientist-Practitioner' model) from Yeshiva University, Dr. Livingston formally studied research design and analysis for 9 years. He was an instructor for the multivariate computer analysis of behavioral data labs on the Einstein Medical Campus. Dr. Livingston also holds a web programming certificate from the University of Illinois and is responsible for developing all of The Livingston Group proprietary web-research technologies. Glenn now teaches entrepreneurs and small to medium sized businesses how to get MORE customers for LESS money while maximizing customer value and loyalty using state of the art, internet marketing research. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

1/23/2008
Show Changes
Today's show will be a "Best of RSS Ray". We will have Dr. Glenn Livingston with us in the very near future.

1/16/2008
How Social Media and RSS Marketing Positively Grows Service Business
This week's guest is Micheal Stark of NeoRealEstate.com. A Southern California Realtor, Michael has made his mark on the real estate market by providing a free property listing service for owner and agents through an RSS Feed. Michael will discuss with Ray how using social media and RSS marketing have positively grown his business and how it can do the same for yours. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

1/09/2008
How to Create Addicted Customers
How do you get customers hooked on your company? The answer begins with the psychological principles that underlie compelling customer experiences. Join RSS Ray today as he speaks with John I. Todor, Ph. D. of The Whetstone Edge. As a psychologist, John is constantly applying behavioral science to real world buyer-seller dynamics. Based on this foundation, he helps client companies build customer equity, increase profitability and thrive in today�s fast-changing business climate. RSS Ray and John will discuss John's book, Addicted Customers, which is available under Ray Recommended Reading. Listen live today at 1pm Eastern/10 Pacific on wsRadio.com

12/12/2007
How Cell Phones Will Impact Search Engine Advertising: An Overview of Local Mobile Search
Are we finally ready to make local mobile search mainstream? Join RSS Ray as he talks with Greg Sterling of Sterling Market Research and Opus Research about How Cell Phones Will Impact Search Engine Advertising: An Overview of Local Mobile Search. Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on the Internet�s impact on local consumer and advertiser behavior. He also is a Senior Analyst for Local Mobile Search, an advisory service from Opus Research. This show will be jammed packed with cutting edge mobile search information - a show you won't want to miss. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

12/05/2007
Top Website Design Tips from a Usability Propective
Should you be concerned about your company's website usability? Absolutely. Join RSS Ray as he speaks with BusinessOnLine's Thanh Nguyen. Thanh is an HFI (Human Factors International - the usability standards governing body) certified expert in the field of human-computer interaction. She not only has advanced knowledge of usability best practices, she also specializes in SEO. This combination makes her an expert with website design tips that can make your company's website hum with activity and grow your bottom line. Listen live this Wednesday 1pm Eastern/10 Pacific on wsRadio.com

11/14/2007
Educational Training on Search Engine Marketing
SEMPO has a special offer for all RSS Ray listeners - 10% off course registration. Enroll at www.sempoinstitute.com with a major credit card. To receive the RSS Ray discount simply include the coupon code -RSSRAY10- on the ship to/bill to page in the enrollment process. Start out with Fundamentals of Search Marketing for $499, then move onto Advanced SEO and Advanced Search Advertising. All the courses are online and self-based, thus you can begin a course moments after signing up and progress at the speed which works for you. SEMPO Institute members are available to assist our students should there be any questions as you work through the courses. Certificates of Completion are granted for each course so as a graduate, you can easily demonstrate the knowledge you've acquired. Visit their websites, www.SEMPO.org or www.sempoinstitute.com. Or contact them at 781-876-6214 or sales@sempoinstitute.com