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MarketMotive CEO Michael Stebbins explains why marketing disconnects happen and what to do about them. In this segment, you'll also find out what "marketing" means today and why traditional marketing techniques should still be part of the mix.
http://www.marketmotive.com
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Evan Gerber, principal Experience Design consultant at Molecular, explains some lingering misconceptions about customer experience and provides insightful views about how to attract, delight, and retain more customers.
http://www.molecular.com
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Apogee Search CEO William Leake compares reputation management and crisis management, and explains how companies can effectively influence how the world perceives them in today's dynamic Web 2.0 world.
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Online Market World SVP and Principal Analyst Lisa Morgan reveals this year's hot keynote speakers and special events. She also provides a comprehensive overview of what to expect and why Online Market World is the place to be October 1 - 3, 2008.
http://www.onlinemarketworld.com
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QVC Chief Internet Architect Mike Madaio shares QVC's unified view of TV and online customers and what the company is doing to help deliver consistently great customer experiences across the board.
http://www.qvc.com
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wsRadio Founder and President Chris Murch explains the benefits of Internet radio advertising and why the medium is poised for explosive growth.
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Carolyn Gardner, Director of Customer Experience at Sitebrand, pinpoints some of the mistakes retailers are still making and reveals what you can do to outshine competitors.
http://www.sitebrand.com
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IndieClick co-founder and CEO Heather Lutrell reveals how to effectively reach young audiences. She also offers expert advice about how to approach good, solid advertising strategies.
http://www.indieclick.com
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Better World Books Co-Founder, Chief Information and Business Development Officer Xavier Helgesen reveals how niche marketing can pay off even when you're competing against the largest companies in the world. He also explains how Better World Books' green culture and cause marketing are making a difference.
http://www.betterworldbooks.com
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Olivier Chaine, CEO, Magnify360 talks about the importance of personalization and how to bridge the gap between number-driven analytics and award-winning creative.
http://www.magnify360.com
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Jim Sterne, founder of the Web Analytics Association and the eMetrics Summit discusses the state of analytics tools and where they're headed.
http://www.targeting.com
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Think you've got search engine marketing (SEM) figured out? Buckle up. SEM expert RSS Ray reveals what's happening with blog, video and mobile search and why personalization is so important.
http://www.rssray.com
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A lot of marketers added social media to the marketing mix in 2007 but not all programs were successful. Karen O'Brien, Partner, Interactive Services at Crimson Consulting explains what marketers are doing right and wrong, and what you should be doing in 2008.
http://www.crimson-consulting.com
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