7/30/2008
Ask Without Fear! A Simple Guide to Connecting Donors
Date: 07.30.08
Topic: Ask Without Fear! A Simple Guide to Connecting Donors
Guest: Marc A. Pitman, Author of "Ask Without Fear! A simple guide to connecting donors with what matters to them most"

Tune in to Marketing News radio July 30 at 11:00 CST and get re-energized to raise money for your non profit organization! Marc Pitman will show you how to identify new fundraising angles, establish long-standing relationships with your donors and lead a successful overall campaign. He is a nationally-recognized thought leader and fundraising trainer. With over a decade of nonprofit experience and multiple campaigns, he's helped raise millions of dollars for all sorts of organizations: from schools to colleges, hospitals to hospices and community theaters to churches. Through his seminars and one-on-one work, Marc helps his clients reconnect with the passion that got them into fundraising in the first place. If you need a little 'push' to strengthen your fundraising techniques, then this is the show to tune in to! If you aren't able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.

Purchase the book now on Marc's website or Purchase the book now on Amazon
Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958
Email: radio@ama.org

7/23/2008
Your Gut Is Still Not Smarter Than Your Head
Date: 07.23.08
Topic: Your Gut Is Still Not Smarter Than Your Head
Guest: Kevin Clancy, Author

At most companies today, marketing managers and marketing researchers are about as close to a productive working relationship as the Democrats and Republicans in Congress. Like kids and spinach, marketers know research is good for them, but it isn�t enough to get them to eat it.
Tune in to Marketing News Radio July 23 at 11:00 CST and Kevin Clancy will offer tips to both marketers and market researchers for bridging the great divide and improving marketing performance in the process. Kevin is a renowned consultant and note author of 7 books on marketing, including Your Gut Is Still Not Smarter Than Your Head(http://www.useyourheadnow.com).
He has consulted to some of the best-known brands in the world and pushed the envelope of marketing research for more than three decades. In fact, his contributions to marketing research recently earned him a spot in the prestigious market research hall of fame.
If you need straight-forward advice for ensuring your research efforts yield actionable, useable, profit-focused results you can use to improve the performance of your marketing programs, don�t miss this show!

Be one of the first five Callers with questions for the author and receive a complimentary book.

Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958
Email: radio@ama.org
If you aren't able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.

7/16/2008
Making the Leap from Marketing 1.0 to Marketing 2.0
Date: 07.16.08
Guests: Paul Dunay, Global Director of Integrated Marketing BearingPoint
Topic: Making the Leap from Marketing 1.0 to Marketing 2.0

Marketers, just like websites, have had to learn how to quickly adapt to a whole host of new tactics that can expand their brand. The opportunities to harness emerging digital channels to increase awareness, generate qualified leads and differentiate your firm as a thought leader are clearly among us. This session will discuss new approaches and lessons learned from making the leap from Marketing 1.0 to Marketing 2.0. Our speaker Paul Dunay will discuss this leap from 2 different points of view; one from having faced the challenges internally and other from working with clients who face the challenges externally.

7/09/2008
News from the AMA Foundation
Show Date: July, 9th 2008
Topic:News from the AMA Foundation
Guests: Tom Abrahamson, AMA Foundation Chairperson, and Managing Director at Lipman Hearne

The American Marketing Association�s philanthropic arm, the AMA Foundation, has an audacious goal: to become the professional home for nonprofit marketers.

Until the AMA Foundation launched the first-ever nonprofit marketing conference in July 2002, nonprofit marketing was a maturing discipline without a forum for knowledge leadership and support. Since that first conference, thousands of museum marketers have compared notes with relief organizations� marketers, health care marketers have learned how education marketers tackle their challenges, foundation marketers connected in new ways with fundraisers, and so on.

Beyond organizing and running the Nonprofit Marketing Conference, the AMA Foundation is building this new home for nonprofit marketers on many fronts: boot camps, webinars, a new Nonprofit Marketer of the Year award, robust online resources, and a nationwide survey on the state of the art and science of nonprofit marketing -- crossing all sectors � to be fielded this March.

Tom Abrahamson, AMA Foundation Chairperson, and Managing Director at Lipman Hearne will be discussing these topics and more on the AMA Marketing News Radio.

7/02/2008
Punk Marketing
Date: 07.02.08
Topic: Punk Marketing
Guests: Richard Laermer and Mark Simmons

There are a lot of marketing books out there today proffering advice on how to brand, how to create customer experiences, and how to turn your Web site into a cash printing machine. What do all these books have in common? According to my guests today, they�re all establishment hogwash and should likely be tossed into the fireplace due to their lack of originality and high degree of conformity.

Join the revolution is their battle cry and one they�ve backed up with a 13-point manifesto, several references to some really good music, and a new term I expect you�ll hear tossed around the office pretty soon as the new buzz word � which may just drive my two guests today totally batty.

Join Richard Laermer and Mark Simmons � authors of the new book Punk Marketing. You might know Laermer from his earlier book Full Frontal RP and Simmons is widely known for his global work at Coca Cola.

6/25/2008
Challenges of Marketing Mix Resource Allocation and Planning
Title: Author Series: Challenges of Marketing Mix Resource Allocation and Planning
Guest: Rob O�Regan, co-editor, Marketing Mix Decisions: New Perspectives and Practices (American Marketing Association, 2008)

Rob O�Regan is a principal at 822 Media, LLC, an editorial consultancy that helps marketers with the practice of �corporate journalism� to create content that connects companies with their customers and prospects. Marketing Mix Decisions, a just-released book from the American Marketing Association, is a collection of papers written by leading academics and practitioners and co-edited by Mr. O�Regan and Roger Kerin, distinguished marketing professor at the SMU Cox School of Business.
Mr. O�Regan will discuss the book�s examination of the current state of marketing mix resource allocation and planning, the tools and methods that are available to allocate and measure the effectiveness of marketing spend, and the impact of new media on the marketing mix.

6/18/2008
SELL IT TO SOMEONE WHO CARES
Author Series Radio Show
GUEST: Primal Branding by Patrick Hanlon
AIR DATE: June 18, 2008

TITLE: SELL IT TO SOMEONE WHO CARES

DESCRIPTION: Why do some companies mean something to us, while others don�t? While it�s easy to explain how Coke has become a brand after 100 years of marketing efforts and Super Bowl spots, it is inexplicable how Starbucks has become a beloved brand in the same beverage category in a fraction of that time (without advertising). Why? The answer is a pattern: a code that runs attracts us at the most basic level of human motivation and persuasion. During this radio show, you�ll discover the seven pieces of �primal code� that attract consumers to products and services, personalities, social movements, even civic communities. This fresh new approach is creating vibrant new brand communities all over the world. Listen in, and you�ll discover how to sell it to someone who cares.

6/11/2008
The 86% Solution, the Growth Opportunity of the Developing World
Show Date: November 28, 2007 Author Radio Show
Title: The 86% Solution, the Growth Opportunity of the Developing World

The American Marketing Association Foundation (AMAF) announced in October, The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century (Wharton School Publishing) as the recipient of the 2007 Berry-AMA Book Prize for the best book in marketing.

The Berry-AMA Book Prize for the best book in marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields. Created by distinguished author and professor Leonard L. Berry and his wife Nancy F. Berry through generous contributions to the American Marketing Association Foundation (AMAF), the prize was awarded for the first time in Fall 2002.

Tune in to another author series radio show on November 28, 2007, Marketing Matters LIVE!, AMA�s online radio program and interact with author and recipient of the 2007 Berry-AMA Book Prize for the best book in marketing, Vijay Mahajan.

The 86% Solution, by Vijay Mahajan and Kamini Banga, explains that the developing world is now the greatest market growth opportunity.

Join Vijay Mahajan to hear about:
� The techniques and strategies necessary to win in this market
� Creative ways to drive business using the local infrastructure and local traditions.

6/04/2008
Maximizing Online Business Performance: How to Optimize Your Website for Maximum Impact
Date: 06.04.08
Topic: Maximizing Online Business Performance: How to Optimize Your Website for Maximum Impact
Guest: Mark Wachen, Managing Director of Optimost, Interwoven

Create and deploy content-rich websites to maximize online business performance. Content drives your business. Harnessed well, it fuels business growth. But harnessing content optimally is a challenge. Bricks and mortars are moving to clicks and orders, but keeping your site visitors happy is not enough; keeping them engaged is the new mantra.

Mark Wachen, Managing Director of Optimost at Interwoven will provide insight on how to put content to work at the right time and place for maximum impact. He�ll also provide examples of how leading companies made subtle changes to their Website that have produced double-digit increases in online conversion rates and revenue growth.

5/28/2008
Author Series: Pricing in a Recession
Date: 05.28.08
Title: Author Series: Pricing in a Recession
Guest: Reed Holden, author of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008)

Reed Holden, DBA, is a well-known pricing guru and cofounder of Holden Advisors (holdenadvisors.com), a consultancy that works with business-to-business firms to design and implement value-driven pricing strategies to increase profitability. Dr. Holden will show businesses how to go beyond cost cutting and price discounting for improving financial stability, protecting valuable offerings, and growing profits in a slumping economy. Learn how to invest in innovation; play better poker with customers; add new products and services that give you greater pricing flexibility; and have lower-value flanking products while continuing to produce higher-value, higher-priced offerings. Find out how smart companies are actually increasing revenue in the current economy.

Books can be purchased at www.pricingwithconfidencebook.com or www.amazon.com.