Marketing News Radio

3/18/2009
The Ins and Outs of Marketing via Online Video
Date: March 18, 2009

Title: The Ins and Outs of Marketing via Online Video

Speakers:
Benjamin Wayne, CEO of Fliqz
Karen Coy, Host, Marketing News Radio

Benjamin Wayne, CEO of Fliqz, the leader in full-service, plug-and-play video solutions, will join the show to discuss the rise of online video in the business world, and its value to marketing departments. In addition to giving businesses dos and don’ts of marketing via online video – complete with real-life examples - Benjamin will discuss why online video advertising is broken and what 2009 holds for the world of online video.

Benjamin Wayne, CEO of Fliqz Prior to Fliqz, Benjamin was President & CEO of Collabrys, a leading provider of outsourced customer acquisition and retention solutions for Global 1000 corporations, including Bank of America, Capital One, Visa, Estee Lauder, Clorox, Wyeth Pharmaceuticals, Target, New York Life Insurance, and Prudential. Collabrys was acquired by E-Centives in 2004.

Prior to Collabrys, Benjamin was the founder, president, and CEO of Smartshop.com, an online comparison shopping portal that was acquired by CNET in 2000. Prior to Smartshop, Benjamin was president of BG&W Consulting, a South Korea-based market-entry consultancy whose clients included Coca-Cola, Disney, Benetton, Cathay Pacific Airways, Samsung, and the U.S. government.

Benjamin holds an undergraduate degree from Princeton and an MBA from the Harvard Business School, and he was a Fulbright Research Scholar to South Korea.

3/11/2009
Monitoring the Economic Crisis: Maritz Research Takes the Pulse of Consumers
Monitoring the Economic Crisis: Maritz Research Takes the Pulse of Consumers

Last fall, as the United States faced a deepening economic and financial crisis and readied for the election of a new President, Maritz Research took an in-depth look at consumer perceptions and expected behaviors. The results proved telling as consumers across the country expressed their views on the economy, the banking industry and whether they anticipated lifestyle changes in conjunction with the downturn.

This initial research represents the first of several economic studies Maritz has, and will be, conducting at pivotal points throughout these uncertain times. The strategic surveys are designed to gauge differences in consumer perspectives as well as identify anticipated versus actual behaviors.

So listen-in to hear Rich Brose, Sr. Director of Strategic Consulting at Maritz Research and Marketing News Radio host discuss the findings of this engaging research and gain a better understanding of how consumers view our economy and its future at this critical juncture in history.

This first study reveals:

• Current and future states of the economy
• Expected impact of various factors on the economic future
• Role consumers, banks, investment firms and the government played in causing the financial crisis
• Behavioral changes they made or will make personally because of the crisis
• State of mind and attitudes toward the future, both generally and financially-oriented

Speakers:
Rich Brose, Sr. Director of Strategic Consulting at Maritz Research

3/04/2009
Author Series: From A Whisper to a Scream: Marketing 2.0
Author Series: From A Whisper to a Scream: Marketing 2.0
Date/Time: 3/4/2009 12:00 PM CST
Presented by: American Marketing Association

Speakers:
Sandy Carter, V. P., SOA and WebSphere Marketing, Strategy, and Channels, IBM and author of the book The New Language of Marketing 2.0
David Kinard, Host, Marketing News Radio

Is one of your current top priorities how to leverage social media techniques for your business? New Web 2.0 technologies are shaking up the lives of your customers and changing their expectations of…you! Virtual worlds, blogs, wikis, serious gaming and social networking sites like Facebook and Twitter – every one of your customers uses at least some of these tools. In a climate with increasing focus on cost-effective means of reaching customers, how can these technologies be used to generate real results for your business?

Based on her own successful experiences, and selected examples from over 54 case studies, Sandy Carter will walk you through how to create a winning marketing mix that fuses traditional marketing tactics with "2.0" technologies for a differentiated and personalized customer experience. Listen in to learn how social media tools enable you to listen to your customers, participate in a dialogue with them, and cultivate relationships that can be converted to revenue.

Have questions for Sandy? Be one of the first FIVE callers with a question and receive a complimentary book!
If you aren't able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.
Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958

About the author:
Sandy Carter is IBM’s Vice President, SOA and WebSphere Marketing, Strategy, and Channels. She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. She is also known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year. She is also author of the book The New Language of Business: SOA and Web 2.0.

2/25/2009
Author Series: Martin Lindstrom, Buyology
Title: Author Series: Martin Lindstrom, Buyology - Truth and Lies About Why We Buy
Date/Time: 2/25/2009 11:00 AM CST
Presented by: American Marketing Association

Speakers:
Martin Lindstrom, BUYOLOGY: Truth and Lies About Why We Buy
David Kinard, Host, Marketing News Radio

Does sex sell? What do religion and ritual have in common with successful advertising? Can subliminal advertising really influence our behavior? What effect, if any do health warnings on cigarette packs have on the consumer? We now know the answers thanks to a major scientific study whose surprising findings are revealed in BUYOLOGY: Truth and Lies About Why We Buy a book which Dr. Mehmet Oz says is “written like a fast paced detective novel” and is hailed as “a fascinating journey inside the consumer brain” by Ori Brafman, bestselling author of Sway.

To find out how our unconscious minds influence how we buy, Martin Lindstrom, one of today’s foremost marketing experts, partnered with researchers from Oxford University and launched the single largest neuro-marketing study ever conducted—25 times larger than any such study to date. In a three-year effort costing more than seven million dollars and using two of the most advanced, cutting-edge neuro-imaging technologies available today—the fMRI and SST—scientists scanned the brains of over 2,000 people from all over the world as they were exposed to various marketing and advertising strategies including product placements, subliminal messaging, iconic brand logos, health and safety warnings, and provocative product packaging.

For decades, advertisers, marketers, and consumers alike have held a set of common assumptions about what drives us to buy. Turns out, most of these were dead wrong. His startling results will shatter much of what we have long believed.

Some of the many topics Lindstrom explores include:
• Subliminal Advertising, Alive and Well
• Selling Our Senses
• Ritual, Superstition and Why We Buy
• Neuromarketing and Politics
• Faith Religion and Brands

More than just a wake-up call to advertisers and marketers, BUYOLOGY will captivate anyone who has ever been swayed by a commercial or won over by an ad. Through well-known brands such as Tiffany, Apple, Marlboro, American Idol, Corona and more, Lindstrom is able to explain his brain scan findings to reveal what is really going on in our minds when we see or think about a product.

Have questions for Mark? Be one of the first FIVE callers with a question and receive a complimentary book!
If you aren't able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.
Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958
Email: radio@ama.org

For more information on Martin Lindstrom or BUYOLOGY, please visit www.martinlindstrom.com.

2/18/2009
The Cool Factor: Building Your Brand’s Image Through Partnership Marketing
Title:The Cool Factor: Building Your Brand’s Image Through Partnership Marketing
Date/Time: 2/18/2009 11:00 AM CST
Presented by: American Marketing Association

Speakers:
Del Breckenfeld Author & Director, Entertainment Marketing for Fender Musical Instruments Corp.
Karen Coy, Host, Marketing News Radio

As the Director for Entertainment Marketing at Fender, Breckenfeld reveals first hand examples of how Fender® Musical Instruments Corp., the most recognizable brand name in electric guitars, basses and amps, partners with many other large corporations outside of their own industry to tap into the “cool factor.” Establishing a cool image for a brand works on the same principles, and yet it has become increasingly difficult to stand out in the cluttered landscape of cable channels, websites, and blogs.

THE COOL FACTOR (John Wiley & Sons Publisher) by Del Breckenfeld explores the world-renowned Fender® Musical Instruments Corp., and how they harnessed their coolness by being associated with the coolest musicians of the time. Breckenfeld looks at the history of cool, and examines the people and brands that are deemed as cool today, illustrating the various factors that must combine to make something cool. Have questions for Del? Be one of the first FIVE callers with a question and receive a complimentary book! If you aren't able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.

Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958
About the Author:

Del Breckenfeld is Director of Entertainment Marketing at Fender Musical Instruments Corp. (www.fender.com). Del developed a groundbreaking promotional program for Anheuser-Busch, working with some of the best marketers in the world. From there he was able reach the pinnacle of Fender Musical Instruments Corp., where he has been encouraged to expand the boundaries of traditional entertainment marketing.
Through his career, Breckenfeld has worked with some of the biggest names in music and movies, including The Rolling Stones, Eric Clapton, Tom Hanks and Will Ferrell and television shows such as Two And A Half Men and American Idol just to name a few. He has also been involved in promotional campaigns with some of the world’s most successful and well known brands, such as Budweiser, Hewlett-Packard and RockBand, all while learning the in and outs of partnership marketing, and sometimes even developing his own approaches to this type of marketing.

Purchase the book now at any online retailer!

2/11/2009
Author Series: CAREER SMART: 5 Steps to a Powerful Personal Brand by Sherri Thomas
Title:Author Series: CAREER SMART: 5 Steps to a Powerful Personal Brand by Sherri Thomas
Date/Time: 2/11/2009 11:00 AM CST
Presented by: American Marketing Association

Speakers:
Sherri Thomas, President of Career Coaching 360 and author of CAREER SMART: 5 Steps to a Powerful Personal Brand
David Kinard, Host, Marketing News Radio

The AMA is pleased to present another author series radio show on Marketing News radio, AMA’s online talk radio program. This series features authors of top selling marketing books as they offer strategies on how to put forward-thinking ideas into practice. This interactive show allows you to call in and talk to the authors live or email your questions in advance. In today’s volatile economy, many professionals and executives are searching for ways to switch careers, get a promotion, or break into a new role or industry.

Sherri Thomas, President of Career Coaching 360 and author of “CAREER SMART: 5 Steps to a Powerful Personal Brand,” provides a career blueprint for achieving bigger promotions, better clients, and a richer career life.

Mastering the art of personal branding means that you are sending the right messages, networking with the right career influencers, and successfully driving the perceptions of clients, managers, and potential employers. Sherri reveals how to take control of their career by boosting their personal brand in five simple steps.

Tune in to Marketing News Radio to hear about a step-by-step action plan that provides advanced strategies, best practices, and lessons learned to help you build a powerful personal brand. By incorporating these five career success strategies, you will be able to stand above your competition, put yourself in high demand with clients, managers, and potential employers, and have a more gratifying and enriching career.

Be one if the first five callers with a question for Sherri and win a complimentary book! If you’re not able to dial in the day of the broadcast, please email your questions to radio@ama.org prior to the show.

Information about the book or to purchase the book now!
Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. and Canada: 858.678.8958
Email: radio@ama.org

Don’t forget to subscribe to the radio show RSS feed to download the podcasts.*

2/04/2009
Beyond the Basics: Taking 5 Website Staples to the Next Level
Show Title: Beyond the Basics: Taking 5 Website Staples to the Next Level
Date/Time: 2/4/2009 11:00 AM CST
Presented by: American Marketing Association

Speakers:
Allison Van Diest, Senior Product Marketing Manager, Blackbaud David Kinard, Host, Marketing News Radio

Online donors are a key growth segment for nonprofit organizations. With the average online donor giving more initially and having a higher lifetime value than conventional donors, the importance of online giving as a revenue stream is growing. To enrich current relationships, establish new relationships, and to encourage all constituents to interact and give online, nonprofits must shift from offering a static, marketing-centric website to a dynamic, interactive, and constituent-centric website. Whether your organization is cutting edge or a bit behind the curve, optimizing your website to nail online marketing basics is critical, and providing interactive experiences and services for visitors are part of those basics.

Join Allison Van Diest from Blackbaud for this session to learn how to make the most of your nonprofit’s web site and email outreach, enhancing relationships you can rely on for future success.

1/28/2009
Beyond Buzz: Succeeding in a Conversational Marketing 2.0 World
Date: 01.28.09
Topic: Beyond Buzz: Succeeding in a Conversational Marketing 2.0 World
Guest: Lois Kelly, author of the award winning marketing book "Beyond Buzz"

Lois Kelly, author of the award winning marketing book "Beyond Buzz", is a founder and partner in Beeline Labs, a marketing innovation firm with deep expertise in social media. Prior to Beeline Labs she was president of a pioneering interactive agency acquired by McCann Erickson, and a public relations executive counseling some of the most demanding CEOs and CMOs in the world.

The conversations in marketing circles say it’s time for a revolution and most of the talk is around tactics like blogs, social networks, Wikis and communities. The big new idea isn’t about tactics, although they’re opening amazing opportunities. The big idea is this: marketing today is about embracing a culture of participation and genuine conversations, a culture that boosts business performance by building more trusted relationships, speeding innovation, and leveraging untapped resources.

1/21/2009
Crafting the Tools for Success: What Do Retail Employees Need to Deliver a Positive Customer Experience?
Date: 01.21.09
Topic: Crafting the Tools for Success: What Do Retail Employees Need to Deliver a Positive Customer Experience?

A majority of senior executives claim becoming more customer centric is a critical focus for them and customer satisfaction surveys are more prominent than ever. Yet, most companies' satisfaction ratings are stagnant, or worse yet, decreasing. Only a select few are seeing their efforts pay off with happier customers. Why is this occurring... especially in retail where customer loyalty is so critical during these tough times?

Much of the answer is tied to the sales associates in direct contact with the customer. Maritz investigates this critical relationship between retail employees and customers. We will share learning about the extent to which retail employees believe their companies are customer centric. We then share what employees say about their ability to make a difference and the barriers that their companies put in place that reduce their authority. Finally, we look at the importance of training and incentive to deliver a good customer experience ...and the types of motivation these customer-facing employees like most.

1/14/2009
The Real World Marketing Value of Virtual Events
Date: 01.14.09
Topic: The Real World Marketing Value of Virtual Events
Guest:Brent Arslaner, VP of Marketing for Unisfair

Brent Arslaner, VP of Marketing for Unisfair will discuss the growing trend of virtual events and environments and how they are emerging as an important marketing medium. Brent will cover the depth of marketing data delivered by virtual events as well as the cost and “green” benefits (e.g. cost per lead as compared to physical events, etc). He will illustrate the discussion with examples of companies that have benefitted from this technology as well as third-party research on this trend.