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Guest Erich Joachimsthaler is the author of the best-selling book and 2008 Berry-AMA Book Prize for the Best Book in Marketing, "Hidden in Plain Sight". Mr. Joachimsthaler is also founder and CEO of Vivaldi Partners.
Guest Erich Joachimsthaler is the author of the best-selling book and 2008 Berry-AMA Book Prize for the Best Book in Marketing, "Hidden in Plain Sight". Mr. Joachimsthaler is also founder and CEO of Vivaldi Partners.
Guest Erich Joachimsthaler is the author of the best-selling book and 2008 Berry-AMA Book Prize for the Best Book in Marketing, "Hidden in Plain Sight". Mr. Joachimsthaler is also founder and CEO of Vivaldi Partners.
Guest Erich Joachimsthaler is the author of the best-selling book and 2008 Berry-AMA Book Prize for the Best Book in Marketing, "Hidden in Plain Sight". Mr. Joachimsthaler is also founder and CEO of Vivaldi Partners.

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