4	From: 06/20/2007 04 M = MESSAGE Amy Bills, Senior Manager of Field Marketing for Bulldog Solutions.	audio
1	From: 11/30/2006 01 Nancy Costopulos, Chief Marketing Officer, American Marketing Association Broadcasting Live from the convention floor, Nancy Costopulos, Chief Marketing Officer, AMA, provides an overview of The American Marketing Association and Mplanet 2006, the AMA's largest event ever	audio
2	From: 11/30/2006 02 Tom French, Senior Partner, McKinsey & Company Tom French, Senior Partner with McKinsey & Company, articulates the importance of proliferation to marketers.	audio
3	From: 11/30/2006 03 David Reibstein, William S. Woodside Professor and Professor of Marketing, Wharton School of Business David Reibstein, Wharton School of Business Professor, links marketing metrics and financial consequences.	audio
4	From: 11/30/2006 04 eBroadcast systems, Internet Radio, eLessons, multimedia and webinars Jesse Wacht, Vice President of Business Development for Mentoru.com, discusses how eBroadcast systems can serve several business communication objectives.	audio
5	From: 11/30/2006 05 Dr. Carol Orsborn, Senior Vice President and Co-Chair FH BOOM, Fleishman-Hillard Dr. Carol Orsborn, Fleishman-Hillard Senior Vice President and Co-chair of FH BOOM, stresses the importance of the baby boom generation to marketers.	audio
6	From: 11/30/2006 06 Jeff Schumacher, Partner, McKinsey & Company Jeff Schumacher, McKinsey & Company Partner, details the customer interaction model to better reach your customer.	audio
7	From: 11/30/2006 07 Kathie Thomas, Senior Partner & Co-Chair FH Innovation, Fleishman-Hillard Kathie Thomas, Fleishman-Hillard Senior Partner, emphasizes the importance of innovation to the marketing community.	audio
8	From: 11/30/2006 08 Mike Fasulo, Chief Marketing Officer, Sony Electronics Mike Fasulo (Chief Marketing Officer, Sony)	audio
9	From: 11/30/2006 09 Jim Lenskold, Founder and President, Lenskold Group & Ellis Booker, Editor, BtoB Magazine Ellis Booker, editor with BtoB Magazine, joins David Kindard in a discussion with Jim Lenskold, President of Lenskold Group, concerning B to B marketing success with marketing ROI.	audio
10	From: 11/30/2006 10 Jim Lenskold (Founder and, President, Lenskold Group & Ellis Booker, Editor, BtoB Magazine Jim Lenskold (Founder and President, Lenskold Group) & Ellis Booker (Editor, BtoB Magazine)	audio
11	From: 11/30/2006 11 Paul Woolmington, Founding Partner, Naked Communications Paul Woolmington, Founding Partner for Naked Communications, outlines the challenges marketers face in a new world of new media.	audio
12	From: 11/30/2006 12 Scott Bush, Corporate Senior Vice President & Chief Marketing Officer, Maritz Research Scott Bush, Maritz Chief Marketing Officer, talks about the importance of the customer experience to today�s marketers.	audio
1	From: 11/29/2006 01 More ebout eBroadcast Systems, Internet Radio, eLearning, Mulitimedia and Webinars More about eBroadcast systems, Internet Radio, eLearning, Multimedia and webinars Jesse Wacht, Vice President Business Development, Mentoru.com, delves deeper in how eBroadcasting can put your company ahead of the competition.	audio
2	From: 11/29/2006 02 Tim Reisterer, CEO, Customer Message Management Group Tim Reisterer, Co-host of Marketing Matters Live!, joins David Kinard to highlight Mplanet 2006. Tim also shares hosting duties of the Marketing Matters Live! weekly every Wednesday from Noon - 1 Eastern Time or on demand 24/7	audio
3	From: 11/29/2006 03 John Aiello, Chief Executive Officer and Co-Founder, The Savo Group John Aiello, Chief Executive Officer and Co-Founder for The Savo Group, explains why sales enablement is vital to marketers. http://www.TheSavoGroup.com	audio
4	From: 11/29/2006 04 Michael Treacy, Co-Founder & Chief Strategist, GEN3 Partners Michael Treacy, Co-Founder & Chief Strategist for GEN3 Partners, provides examples of how marketers can make innovation work.	audio