About the show: This Show has been renamed Marketing News Radio, starting February 2008. Click Here for New Show Listen at wsRadio.com
Upcoming Guests:
Date: 01.30.08
Topic: Punk Marketing
Guests: Richard Laermer and Mark Simmons
There are a lot of marketing books out there today proffering advice on how to brand, how to create customer experiences, and how to turn your Web site into a cash printing machine. What do all these books have in common? According to my guests today, they’re all establishment hogwash and should likely be tossed into the fireplace due to their lack of originality and high degree of conformity.
Join the revolution is their battle cry and one they’ve backed up with a 13-point manifesto, several references to some really good music, and a new term I expect you’ll hear tossed around the office pretty soon as the new buzz word – which may just drive my two guests today totally batty.
Join Richard Laermer and Mark Simmons – authors of the new book Punk Marketing. You might know Laermer from his earlier book Full Frontal RP and Simmons is widely known for his global work at Coca Cola.
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