Franchise Show

The Franchise Show will be broadcasting live from WCFE on Friday and Saturday, and Tom Portesy and Joel Goldstein, of MFV Expositions, give us a preview of what to expect. Of particular interest will be symposia and educational seminars with several minority business leaders and organizations, including the Minority Business Opportunity Center through LA Mayor Antonio Villaraigosa’s of the Minority Business Enterprise Center at USC.

Seg 3 Veterans and franchising are a near perfect fit, and there are many tremendous programs available to vets to get involved with their the right franchise opportunity. Last week we met with Don Hay of Maid Brigade to discuss his organization’s $1.5m Veterans Giveaway, and today we call on Ron Eldred and Chris Loudermilk to give us the perspective from one of the most vet-friendly organizations in franchising. The Dwyer Group represented by Chris Loudermilk, a member of the International Franchise Association’s Vet Fran program, and vet Ron Eldred of Mr. Rooter to discuss vets in franchising right from the front lines in Brooklyn, Michigan.

Ron Eldred, Vet and Mr. Rooter Franchisee and Boss Chris Loudermilk with a Discussion about Veterans & Franchising Veterans and franchising are a near perfect fit, and there are many tremendous programs available to vets to get involved with their the right franchise opportunity. Last week we met with Don Hay of Maid Brigade to discuss his organization’s $1.5m Veterans Giveaway, and today we call on Chris and Ron to give us the perspective from one of the most vet-friendly organizations in franchising, The Dwyer Group represented by Chris Loudermilk, a member of the International Franchise Association’s Vet Fran program, and vet Ron Eldred of Mr. Rooter to discuss vets in franchising right from the front lines in Brooklyn, Michigan.

The secret recipe for Honey Baked Ham-Bone Stew? Well, we didnt get that out of Grady, but we did get a great discussion on the fundamentals of franchising from product to customer service from Gradys perspective as the franchisee of the Rock Hill, South Carolina HBH. Gradys hands-on-advice was shared with Greg and Melissa from LOCALI, who stayed on the line to combine the germination of their new concept with the organized structure of HBH with a history of more than 50 years. Heres the surprisethe concepts were the same; great product, great people, great execution, and great neighborhood marketing!

Grady Love, Chairman of Honey Baked Hams FAC and Franchise of the Rock Hill, SC HBH
http://www.hhrockhill.com

Grady Love, Greg Horos and Melissa Rosen, continued
http://www.localiyours.com

President and CEO Deb Evan of COMPUUTER EXPLORERS with locations in 32 states and internationally kicks the discussion with Greg, Melissa, and Grady into cyberspace with a CEO who has the benefit of starting at the beginning just like Greg and Melissa. Hear Deb give us the national and global perspective of building a franchise concept to greatnessand discover it has the same ingredients Greg, Melissa, and Grady already knew: product, people, execution, and neighborhood focus. Thank you, everyonewhat an interesting forum, and a first on The Franchise Show!

Deb Evans, President & CEO of COMPUTER EXPLORERS
http://www.computerexplorers.com

03 & 04 Got Junk? Jeff and Gini talk to the Founder, CEO, and movivational leader of 100GOTJUNK, Brian Scudamore. Brian started the company at the age of 18, after seeing an old junk hauling truck in a McDonald’s parking lot. The young entrepreeur had a vision and saw an opportunity – he invested his $700 savings in his own truck and started The Rubbish Boys. 10 years later, Brian changed the business name to 1-800- GOT -JUNK? and began to franchise as a way to expand operations rapidly across North America . After several years of hyper growth, 1-800- GOT -JUNK? now has 214 franchises in North America and Australia . A leading entrepreneur, Brian has received wide recognition in the North American media and business community. 1-800- GOT -JUNK? has been featured in over 3,000 news stories, including articles in Fortune Magazine, Inc. Magazine, Business Week, Entrepreneur Magazine and The Wall Street Journal. Crowning media achievements include an appearance on the Oprah Winfrey Show in 2003, as well as the Dr. Phil Show , Rachael Ray, CNBC , and CNN. Brian also contributes a monthly column to PROFIT Magazine.
Guest: Brian Scudamore, CEO & Founder
http://www.1800GOTJUNK.com

Brian Scudamore, continued.
http://www.1800GOTJUNK.com

01 Join Jeff and Christine as they discuss real estate with Greg Smith, Sport Clips, on our International Council of Shopping Centers annual RECON Las Vegas Convention preview. Jeff and Greg congratulate each other on bringing the #1 ingredient for success to each franchisee--a great location! (with apologies to all the other team members in every organization that also make it happen). Greg served as Director of Real Estate from July 2003 to December 2007. He was promoted to Senior Director of Real Estate in December 2007. From November 2000 until July 2003 Mr. Smith was a Senior Real Estate Manager for Sally Beauty Company of Denton, Texas. Sport Clips, a national hair franchise for men and boys in a sports-themed environment, has more than 600 stores in 39 states. Entrepreneur Magazine’s January 2009 issue ranked Sport Clips in the top 100 largest franchises in America and in the top 50 fastest-growing franchises. Their President Clete Brewer was a guest on The Franchise Show at the IFA convention in February.
Guest: Greg Smith, Senior Director of Real Estate for Sport Clips
http://www.sportclips.com

Jeff and Christine talk with Bob Simpson, Vice President of Real Estate for WineStyles. Bob's extensive experience with the entire market planning and site selection process is the main topic of conversation in the ICSC preview. Bob brings to WineStyles 19 years of extensive franchising, retail operations and real estate experience. As Principal of Retail Real Estate Advisors, LLC, Mr. Simpson has consulted for several high-growth early stage franchisors most notably WineStyles, Salad Creations, Juiceblendz, T-Mobile, Pure Power Bootcamp, Skinovative, Shot-Cakes and JAZZIZ Bistro. Through his consulting, Mr. Simpson brings to each company a national network of broker, landlord and developer relationships as well as managing responsibility for all ICSC conferences and deal making events helping the franchise companies quickly achieve their early growth goals. WineStyles, with 140 locations, is a national wine boutique and retailer simplifying the wine shopping experience by catering to the wine drinker who is looking for a simple and easy way to find the perfect bottle. Designed like an Old Worldwine cellar, your local WineStyles merchant is organized by eight different style categories instead of varietal or region. Demystifying the selection of the right bottle of wine, these taste profiles include Crisp, Silky, Rich and Bubbly for whites and Fruity, Mellow, Bold and Nectar for reds.
Guest: Bob Simpson, Vice President of Real Estate
http://www.winestyles.net

Lorne, Jeff, and Christine discuss the role of public relations in building a business, where publicity is king from the largest franchise concepts to the emerging startup. Fish Consulting specializes in public relations for franchising companies in a variety of industries. The agency’s current franchise clients include Dunkin’ Donuts, Baskin Robbins, Mr. Clean Car Wash, PostNet, Instant Tax Service, Edible Arrangements, to name a few. Additional clients include The Pugliese Company, CoActive Marketing Group and HealthScreenDirect. Fish Consulting is a Supplier Forum Member of the International Franchise Association (IFA), and Lorne frequently speaks about franchising at various conferences for the IFA and Nova Southeastern University’s International Institute for Franchise Education. In addition, he serves on the Franchise Advisory Board of WomenVenture, a non-profit organization based in Minneapolis that helps women enter the franchising industry. Lorne Fisher serves as the CEO/Managing Partner of Fish Consulting. For more than 15 years, Lorne has worked in communications on both the agency and corporate side. This experience has been invaluable in providing Lorne with an understanding of the unique needs and challenges each side faces every day. This understanding allows him to provide insightful counsel to clients and employees to help them succeed. Before opening Fish, Lorne served as the Director of PR & Events for The Absolut Spirits Company, where he was responsible for all national communications for Absolut Vodka, Level Vodka, Danzka Vodka and Plymouth Gin. Prior to Absolut, he worked for Ketchum, a global public relations agency, where he served clients such as Kodak, Maxwell House, Atlanta Committee for the Olympic Games, Levi’s, Nike and eToys while working in the agency’s Atlanta, San Francisco and New York offices. Lorne has also served as a Director of Corporate Relations for Visa U.S.A., where he was responsible for leading teams handling communications activities ranging from product launches and media relations to crisis management and employee communications. Lorne’s work has earned him and his clients numerous awards from various national and local public relations organizations, including five Silver Anvils, the industry’s most prestigious honor from the Public Relations Society of America. He earned his Bachelor of Sciences degree in Public Relations from the University of Florida. Lorne lives in Hollywood, Florida with his wife and two daughters. Find out how Lorne got into the world of franchising through a single contact that became his first client and conduit into one of franchising's top PR firms. Guest: 01 The world of PR with Lorne Fisher! Lorne, Jeff, and Christine discuss the role of public relations in building a business, where publicity is king from the largest franchise concepts to the emerging startup. Fish Consulting specializes in public relations for franchising companies in a variety of industries. The agency’s current franchise clients include Dunkin’ Donuts, Baskin Robbins, Mr. Clean Car Wash, PostNet, Instant Tax Service, Edible Arrangements, to name a few. Additional clients include The Pugliese Company, CoActive Marketing Group and HealthScreenDirect. Fish Consulting is a Supplier Forum Member of the International Franchise Association (IFA), and Lorne frequently speaks about franchising at various conferences for the IFA and Nova Southeastern University’s International Institute for Franchise Education. In addition, he serves on the Franchise Advisory Board of WomenVenture, a non-profit organization based in Minneapolis that helps women enter the franchising industry. Lorne Fisher serves as the CEO/Managing Partner of Fish Consulting. For more than 15 years, Lorne has worked in communications on both the agency and corporate side. This experience has been invaluable in providing Lorne with an understanding of the unique needs and challenges each side faces every day. This understanding allows him to provide insightful counsel to clients and employees to help them succeed. Before opening Fish, Lorne served as the Director of PR & Events for The Absolut Spirits Company, where he was responsible for all national communications for Absolut Vodka, Level Vodka, Danzka Vodka and Plymouth Gin. Prior to Absolut, he worked for Ketchum, a global public relations agency, where he served clients such as Kodak, Maxwell House, Atlanta Committee for the Olympic Games, Levi’s, Nike and eToys while working in the agency’s Atlanta, San Francisco and New York offices. Lorne has also served as a Director of Corporate Relations for Visa U.S.A., where he was responsible for leading teams handling communications activities ranging from product launches and media relations to crisis management and employee communications. Lorne’s work has earned him and his clients numerous awards from various national and local public relations organizations, including five Silver Anvils, the industry’s most prestigious honor from the Public Relations Society of America. He earned his Bachelor of Sciences degree in Public Relations from the University of Florida. Lorne lives in Hollywood, Florida with his wife and two daughters. Find out how Lorne got into the world of franchising through a single contact that became his first client and conduit into one of franchising's top PR firms. Guest: Lorne Fisher URL: URL: www.fish-consulting.com
http://www.fish-consulting.com

Jeff and Christine dial it down with Chad to find out the difference between marketing, advertising, and public relations, the parallels between guerilla marketing and the new 'social media', and how an English Lit major from CU put his Spanish sub-major into play in South Florida. Chad Cohen brings nearly a decade of public relations experience and a deep understanding of media relations to Fish Consulting. He has counseled small, mid-size and large companies in a variety of industries that include franchising, travel/tourism, professional services, consumer products and real estate. At Fish, Chad leads several franchise accounts including Baskin-Robbins, PostNet, Instant Tax Service and WineStyles, among others. He also supports several other clients including Edible Arrangements and The Pugliese Company. Chad sharpened his communications skills during his tenure as an account executive at rbb Public Relations, a Coral Gables-based public relations agency, where he served clients such as The Florida Marlins, Occidental Hotels & Resorts, Ringling Bros. and Barnum & Bailey Circus, Puerto Costa Maya and Codina Group. In this role, he was responsible for managing communications activities ranging from product launches and media relations to Hispanic marketing and crisis communications. Additionally, Chad worked as a journalist for Recommend Magazine, a travel publication serving the travel agent business community. Furthermore, he has worked as a freelance journalist for several South Florida newspapers and a national Mexico tourism industry newsletter. Chad earned a Bachelor's of Arts degree in English literature and a minor in Spanish from Colorado State University. He currently resides in Miami, Florida with his wife Bibiana and son Mathias.
http://www.fish-consulting.com