Franchise Show

The Franchise Show will be broadcasting live from WCFE on Friday and Saturday, and Tom Portesy and Joel Goldstein, of MFV Expositions, give us a preview of what to expect. Of particular interest will be symposia and educational seminars with several minority business leaders and organizations, including the Minority Business Opportunity Center through LA Mayor Antonio Villaraigosa’s of the Minority Business Enterprise Center at USC.

Seg 3 Veterans and franchising are a near perfect fit, and there are many tremendous programs available to vets to get involved with their the right franchise opportunity. Last week we met with Don Hay of Maid Brigade to discuss his organization’s $1.5m Veterans Giveaway, and today we call on Ron Eldred and Chris Loudermilk to give us the perspective from one of the most vet-friendly organizations in franchising. The Dwyer Group represented by Chris Loudermilk, a member of the International Franchise Association’s Vet Fran program, and vet Ron Eldred of Mr. Rooter to discuss vets in franchising right from the front lines in Brooklyn, Michigan.

Ron Eldred, Vet and Mr. Rooter Franchisee and Boss Chris Loudermilk with a Discussion about Veterans & Franchising Veterans and franchising are a near perfect fit, and there are many tremendous programs available to vets to get involved with their the right franchise opportunity. Last week we met with Don Hay of Maid Brigade to discuss his organization’s $1.5m Veterans Giveaway, and today we call on Chris and Ron to give us the perspective from one of the most vet-friendly organizations in franchising, The Dwyer Group represented by Chris Loudermilk, a member of the International Franchise Association’s Vet Fran program, and vet Ron Eldred of Mr. Rooter to discuss vets in franchising right from the front lines in Brooklyn, Michigan.

Let’s hear about what makes a great franchise organization from Steve Bursten. It is the objective of The Franchise Show to enable prospective franchisees and franchisor stakeholders to hear about a company directly from the person at the top, and we got that from Steve, with an interview that let’s you not only understand the product and the franchise opportunity, but the man who has his hand on the throttle Thanks, Steve—we all admire and respect your vision and commitment to your concept and your franchisees.

Let’s talk about the next generation of franchising with Gerry Keane. Who better than Gerry—he’s clearly part of it. Did you know 10% of all carbon emissions are related to lawn care and maintenance? Well, Gerry does, and he has set about to change the way America and the world mow the lawn—and to make a contribution to the quality of life for all of us.

That’s a Tannerism. Huh? You know—words of franchising wisdom from Greg Tanner, VP Franchising for Aaron’s Sales & Leasing. So what does Greg know? Well, between having been a franchisee himself and helping over 2300 people get into franchising, Greg has probably seen the good, the bad, and the ugly as they say. Greg’s a guy you want to know, and we’re going to visit again at the West Coast Franchise Expo in LA 10.2-4.

Mario’s a great resource—we put him on our People to Know at www.FranchiseShowRadio.com. There’s a lot to start understanding about Franchising 4G, and Mario is going to be our in-house commentator of the next generation of franchising. I already said it’s not your father’s Subway, didn’t I?
http://franchiseshowradio.com/?p=1821

Ever notice how success seems to be in the DNA? One of my favorites in Sir Richard Branson. OK, he said to himself, I’ve got a great brand—Virgin—let’s see; maybe an airline, a chain of music and entertainment stores, a space tourism company, how about a mobile phone company? Well, John John Gennaro took men’s fitness into a 265 unit chain of workout studios, and has not brought the flavors of South America into a vibrant new presentation with Zamba Chicken. The conversation is about the genesis of a new concept, the development of the product, and branding—this is a particularly interesting aspect of our visit with John. Could Zamba be the next Virgin?
http://www.zambachicken.com

Join The Franchise Show’s in-house legal counsel on all things franchising to discuss an area that often gets put on the back burner when creating or growing a franchise concept—the bricks and mortar decisions on where to locate the stores. Franchisors usually start with a great concept, an exciting brand, and an operational system that makes the concept work for franchisees ready to execute the vision. And franchisors usually start with a few great locations, often hand-picked by the founder. They’re successes, and the torch is handed to the franchisees to replicate the same caliber of location in their market, and the founder now becomes the CEO involved with layering in the marketing, operations, systems, and resources necessary to grow the company. Who’s got their eye on the bricks and mortar? Let’s get Richard and Marcus’s point of view!
http://www.DuelLawFirm.com

Richard Duell and Marcus Hunt, continued
http://www.DuelLawFirm.com

Richard Duell and Marcus Hunt lay the foundation for future visits on The Franchise Show!

This is the first of what we hope will be a continuing series of visits with franchise attorneys Richard Duell and Marcus Hunt to discuss the whole panoply of issues effecting the franchise community. In todays "opening remarks", we set the framework for our future discussions with comments by Marcus on the vital importance of a company's TRADEMARK--would it have been as successful if Jobs and Wozniak had named it Banana?--and an introduction by Richard on the role of the ABA's Franchise Committee.
http://www.DuellLawFirm.com

Gini takes the lead in interviewing friend, colleague, and social media guru, Paul Segreto, President, CEO and Founder of franchisEssentials, a Division of 21st Century CEO.. Paul and Gini share their thoughts on Tweeting, Facebooking, and LinkedIning as a marketing and communication vehicle for the franchising industry, and tap into Paul's unique perspective, entrepreneurial spirit and extensive industry experience to franchise marketing and development. For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee and area developer. Paul understands the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor. Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments.

Guest: Paul Segreto, CEO
http://www.franchisessentials.com

Listen to Jeff & Gini talk with Barbara Moran on "Women In Franchising". As Co-founder of Moran Industries, Inc., Barbara Moran has over 18 years experience within the franchising and automotive industry. Currently Barbara presides as President and CEO of Moran Industries franchising automotive service brands ranging from transmission repair, general engine repair & diagnostics to vehicle accessories and now commercial & residential window film installation. Moran Industries service brands include Mr. Transmission, Multistate Transmission, Milex Complete Auto Care, Alta Mere Toys for Your Cars, Dr. Nick’s Transmission and recently added Smartview Window Solutions, with locations in 26 States. Moran Industries is a member of the International Franchise Association and Barbara serves on the board acting as Chair to the Franchise Relations Committee. She is also a member of several professional organizations, including Automotive Aftermarket Industry Association (AAIA), Automatic Transmission Rebuilders Association (ATRA), Automotive Service Association (ASA), Entrepreneur’s Organization (EO) and the National Association for Female Executives.

Jeff & Gini work off their pizza rush by talking next with Fred Cox, National Event Mgmt and Chuck Cavuoto, Diversified Health & Fitness. After working for years in the family business, Fred joined National Event Management full-time 15 years ago and has been a key figure in developing new concepts and events for National Event, which has become one of North America's largest show production companies. In his role as President, Fred oversees the production of 27 annual business ownership events across North America showcasing over 1,700 businesses to 65,000 prospective owners annually. From 1998 until February 2004, Chuck Cavuoto was International Franchise Sales Director for Lady of America Franchise Corporation in Fort Lauderdale, Florida. In January of 2005, he was promoted to President and held that position until the December 2005 when Charles left the company. He then founded BizFran, Inc. a business and franchise consultant firm in Fort Lauderdale, Florida that he owned and operated until the inception of Zoo Franchise Corporation. Diversified Health & Fitness gave away two franchises at the Franchise & Business Opportunities Expo In Ft. Lauderdale, Florida, May 30 and 31, 2009.
Diversified is a franchisor of a suite of integrated fitness franchise brands, including The Zoo Health Club, Rejuvenate Health Fitness and Medspa, Sedona Fitness For Women, ShapeXpress, Fit For Her, Liberty Fitness, FitZone, Access Fitness, The Blitz, Ultimate Woman, Butterfly Life, and 123 Fit. In less than two years, Diversified, chaired by health club veteran Roger Wittenberns, has grown exponentially from one club to over two hundred franchised health clubs across the globe.

Chris Murch, founder and CEO of wsRadio.com, Annapolis grad, and former USMC Captain, joins Jeff on air this Memorial Day to thank John Hewitt and his staff at Liberty Tax for their work in supporting our troops. Then listen to Jeff and John talk about John's passion to stop world hunger. John Hewitt's personal mission is ending world hunger in his lifetime. In 1998, Hewitt and Reverend Ray Buchanan launched a world crusade against hunger by founding Stop Hunger Now, a non-profit 501(c) (3) international relief organization headquartered in Raleigh, North Carolina. Since its inception, Stop Hunger Now (http://www.stophungernow.org) has provided over $56 million of emergency food, medicine and life-saving supplies in over 70 countries.

Guest: John Hewitt, CEO & Crusader To Stop Hunger
http://www.stophungernow.org

01 Join Jeff and Christine as they discuss real estate with Greg Smith, Sport Clips, on our International Council of Shopping Centers annual RECON Las Vegas Convention preview. Jeff and Greg congratulate each other on bringing the #1 ingredient for success to each franchisee--a great location! (with apologies to all the other team members in every organization that also make it happen). Greg served as Director of Real Estate from July 2003 to December 2007. He was promoted to Senior Director of Real Estate in December 2007. From November 2000 until July 2003 Mr. Smith was a Senior Real Estate Manager for Sally Beauty Company of Denton, Texas. Sport Clips, a national hair franchise for men and boys in a sports-themed environment, has more than 600 stores in 39 states. Entrepreneur Magazine’s January 2009 issue ranked Sport Clips in the top 100 largest franchises in America and in the top 50 fastest-growing franchises. Their President Clete Brewer was a guest on The Franchise Show at the IFA convention in February.
Guest: Greg Smith, Senior Director of Real Estate for Sport Clips
http://www.sportclips.com

Jeff and Christine talk with Bob Simpson, Vice President of Real Estate for WineStyles. Bob's extensive experience with the entire market planning and site selection process is the main topic of conversation in the ICSC preview. Bob brings to WineStyles 19 years of extensive franchising, retail operations and real estate experience. As Principal of Retail Real Estate Advisors, LLC, Mr. Simpson has consulted for several high-growth early stage franchisors most notably WineStyles, Salad Creations, Juiceblendz, T-Mobile, Pure Power Bootcamp, Skinovative, Shot-Cakes and JAZZIZ Bistro. Through his consulting, Mr. Simpson brings to each company a national network of broker, landlord and developer relationships as well as managing responsibility for all ICSC conferences and deal making events helping the franchise companies quickly achieve their early growth goals. WineStyles, with 140 locations, is a national wine boutique and retailer simplifying the wine shopping experience by catering to the wine drinker who is looking for a simple and easy way to find the perfect bottle. Designed like an Old Worldwine cellar, your local WineStyles merchant is organized by eight different style categories instead of varietal or region. Demystifying the selection of the right bottle of wine, these taste profiles include Crisp, Silky, Rich and Bubbly for whites and Fruity, Mellow, Bold and Nectar for reds.
Guest: Bob Simpson, Vice President of Real Estate
http://www.winestyles.net

Listen to Jeff and Christine's interview with Eric Casburi, President of Retro Fitness and learn about the article he was recently interviewed for in Club Industry's Business Pro Magazine, April 2009 Edition. Here's some of what is included in the article......."You'd never know there was a recession if you talked to Eric Casaburi. The founder of Retrofitness, Colts Neck, NJ, speaks animatedly about how he plans to expand his 40 corporate and franchised clubs by 350 in the next three years. And he says he has the money to do it. Casaburi's private equity partner, Lake Capital, Chicago, was one of several companies that wooed Casaburi, finally winning him over and infusing an undisclosed amount of capital into his company last fall (although Lake Capital's Web site says it typically commits $50 million to $75 million of equity into companies). The private equity firm just infused another $5 million into Retrofitness this spring. “We joke around in the office that we are in the ‘Retro’ bubble,” Casaburi says. “Not that we don't feel bad that there's a recession, but actually, it's fueled my company's growth.” With $1.2 billion under asset management, Lake Capital wants to spread its money around but can't seem to find the right fit, Casaburi says. One of the private equity firm's principals told Casaburi recently that he typically looks at 2,000 businesses a year and buys about four, but this year he may have to look at 4,000 businesses and buy just two." Sounds interesting doesn't it? To read more go to www.fitnessbusinesspro.com. Eric's a regular on The Franchise Show about all things entrepreneurial. Welcome back, Eric! Guest:
http://www.retrofitness.com

The Franchise Show lives up to its reputation as having the top executives in franchising from America and around the world with Robert Tunmire, Executive Vice President of the Dwyer Group. Mr. Tunmire's association with The Dwyer Group dates back to 1975 when he became a franchisee of Rainbow International Carpet Dyeing & Cleaning Company. In 1982 he joined the World Headquarters staff and has since served in several capacities. He was Rainbow's Executive Vice President of Franchise Counseling until 1989, at which time he became the President of Mr. Rooter Corporation, where he was responsible for building that franchise network. In 1993 he was appointed Executive Vice President of The Dwyer Group and in 1998 he was also appointed President of Glass Doctor. In 2005, Robert stepped away from his role as Glass Doctor president to concentrate on all activities of the franchise sales department for all of The Dwyer Group brands as executive vice president. Robert has spent over 30 years in the franchising industry. The Dwyer Group is headquartered in Waco, Texas. The company includes 1,400 franchisees in 13 countries who operate under the brands of Mr. Rooter Plumbing, Mr. Electric, Mr. Appliance, Glass Doctor, Aire Serv Heating and Air Conditioning and Rainbow International Restoration & Cleaning. In total, The Dwyer Group franchise network will reach approximately $1 billion in annual system-wide sales by 2010. The Dwyer Group set a new company record in franchise sales, awarding 42 franchises in March 2009. Jeff and Robert discuss The Dwyer Groups moral compass, and Robert explains why being R.I.C.H runs top down and bottom up throughout the entire company.
Guest: Robert Tunmire
http://www.dwyergroup.com

The Dwyer Group, continued

Bob Bertrand joined Soup Kitchen International, Inc. as the company’s President and Chief Financial Officer in November 2004. He is responsible for all the financial functions of the company, including long term strategic planning. The Original Soupman was founded in 1984, legendary soup man, Al Yeganeh, set the standard for delicious, world-renowned soups at his New York City location, Soup Kitchen International . Now, with the international growth of his franchise (41 units and growing), The Original Soup Man, Al and his team will give the whole world the opportunity to experience soup as it was meant to be. The company also sells the Original SoupMan soups in Grab-n-Go packages in the frozen food aisle of grocery stores nationwide.
Also,
Leslie Lawrence is the Sales Director for National Event Management . National Event Mgt is a leader in the development, production and management of consumer events across North America . Leslie is responsible for the business development side of these events. The largest show NEM produces in the US market is the New York / New Jersey Franchise Expo. The Franchise & Business Opportunities Expo is produced by National Event Management. National Event Management is the producer of 27 annual business ownership events across North America showcasing over 1,700 businesses to 65,000 prospective business owners each year. The NY/NJ Franchise Expo takes place Saturday, April 18th & Sunday, April 19th at the Meadowlands Exposition Center
Guests: Bob Bertrand, Soupman & Leslie Lawrence, National Event Management
http://www.originalsoupman.com

Bob Bertrand, Soupman & Leslie Lawrence, National Event Management, continued.
http://www.newyorkfranchiseshow.com

For 33 years, Francorp has been the industry leader in the franchise development and consulting industry. They have a unique approach that remains unmatched by any other firm in the world. They have assembled a team of experts whose talents are coordinated seamlessly to create customized materials that fit the specific needs of our clients. Successful systems create successful franchises, and their unique proven method maximizes your chances of success and minimizes costly mistakes. Francorp will handle your program development through your strategic planning, franchise agreement, disclosure document, state registrations and filing, marketing plan, internet marketing, operations manual, sales training and management training, all under one roof. Francorp has 16 international offices supporting more than 45 countries worldwide and has consulted with more than 10,000 companies and developed over 2,000 franchise companies. Some of Francorp’s past and present clients include: Ace Hardware, AM/PM, Jimmy John’s, Buffalo Wild Wings, Terminix, Signs Now, Edible Arrangements, Bath Fitter, Mad Science, Popeye’s Chicken, Norwalk Furniture, Omni Hotels, and The Maids.
Guest, Thomas DuFore
http://www.francorp.com

Francorp, Continued

MFV Expositions has been bringing franchisors and the industry's most highly qualified prospects together for more than 18 years. The company produces the world's premier franchise events in North Americaand Latin America, including the International Franchise Expo, Franchise Expo South and West Coast Franchise Expo. MFV Expositions is focusing on regional shows this year in Phoenix, Atlanta, Boston and Texas. These newest events, Franchising & Finance Expos will give you theopportunity to meet face-to-face with representatives from many of the top franchise concepts, at every investment level – looking to expand throughout these areas. All in one place, and at one time, you'll be able to learn about franchises in virtually every industry. Sample products. Attend educational conference tracks. And get all the information you need to find the franchise that matches you skills, interests and budget. Lenders will be on hand to answer questions about financing your venture, or you can start the financial qualification process now when you pre-register for the event. The West Coast Franchise Expo will be in Los Angeles, CA. October 2 - 4, 2009, the Franchise Expo South will be in Miami, FL. January 15 - 17, 2010 and the International Franchise Expo will be in Washington D.C. April 9 - 11, 2010.
Guest: Tom Portesy
http://www.mfvexpo.com

MFV Expositions, continued
http://www.mfvexpo.com

Michael H. Seid, Founder & Managing Director of MSA Worldwide, Jeff, and Christine discuss the current frachise economic climate, IFA's Vet Fran program, and an innovative franchise concept providing clinical servies and essential medicines to rural Kenya and Rwanda. Michael is the founder and Managing Director of Michael H. Seid & Associates, LLC, (MSA) a domestic and international franchise advisory firm. He has over 25 years experience as a Senior Operations and Financial Executive or Consultant for companies within the franchise, retail, restaurant, hospitality and service industries as well as having been a franchisee. Michael Seid consults with companies on the appropriateness of franchising, both domestic and international, as a method to obtain their long-term expansion goals and in the design and development of their franchise systems. He assists established franchisors, multi-unit companies and multi-branded companies in tactical planning, headquarters and field support systems, manuals and training programs, marketing and expansion strategies, franchise relations, crisis management, expert witness, litigation support, mergers and acquisitions and the strategic restructuring of franchise systems.
http://www.msaworldwide.com

Michael H. Seid, Founder & Managing Director of MSA Worldwide continues his discussion.

José de Jesús Legaspi is the owner and President of the Legaspi Company, a full service retail commercial development and brokerage firm, specializing in retail project development, sales and leasing, econometric consulting and retail tenant representation. Mr. Legaspi is considered an expert in Hispanic consumerism, and has managed joint ventures with pension funds and a major public real estate companies to invest in Hispanic areas of California and Arizona. He is involved in the development of unique mixed used projects involving housing, retail, and, educational components, such as La Gran Plaza de Fort Worth, a 1.2 million square foot mall that includes anchor and specialty shopping, entertainment components, such as movie theatres and a Lienzo Charro (Mexican Rodeo Arena and concert venue), a small shop marketplace, and supermarkets uses.
http://www.theLegaspi.com

Roberto Litwak is a partner and director of international operations at Feher & Feher, where he is responsible of aiding franchisors from all over the world to successfully initiate operations in Mexico, as well as helping Mexican franchise concepts expand internationally. He obtained his degree in chemical engineering from the Universidad Iberoamericana in Mexico City, Mexicoand earned an MBA with a dual track in international business and management of technology from The Johns Hopkins University. He has completed the Franchise MBA program at NOVASoutheasternUniversityand he is also the co-founder and president of The Oscar Litwak Foundation, a nonprofit organization. Roberto was recognized February 16, 2009 as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Mr. Litwak completed a comprehensive course of study in franchise management offered by the institute, which is the academic branch of the International Franchise Association’s Educational Foundation.
http://www.feherandfeher.com

José de Jesús Legaspi returns for a further discussion with Jeff and Roberto about the cultural elements of the Hispanic community.
http://www.theLegaspi.com

Roberto Litwak returns with Jeff to discus the recent International Franchise Association's annual convention in San Diego.
http://www.feherandfeher.com

Marc Kiekenapp and Lori Block discuss current franchising issues

Marc Kiekenapp and Lori Block discuss current franchising issues

Lori Block and Marc Kiekenapp discuss franchising tips

Lori Block and Marc Kiekenapp discuss franchising tips

Lori and Marc discuss current issues in the world of franshising

Lori and Marc discuss current issues in the world of franshising

Eric Stites from Franchise Business Review

Eric Stites from Franchise Business Review

Marc and Lori discuss Risk vs. Reward – How to invest in a franchise.

Marc and Lori discuss Single Unit vs. Multi Unit – Where to start.

Marc and Lori discuss the Uniform Franchise Offering Circular – Key focus areas

Understanding the cost of starting a franchise