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WHAT YOU SHOULD BE READING

	CRM At the Speed of Light Paul Greenberg more details		Secrets of VITO: Think and Sell Like a CEO Anthony Parinello more details
	The New Strategic Selling Stephen E. Heiman, Diane Sanchez, Tad Tuleja, Robert B. Miller more details		CRM for the Common Man Russ Lombardo more details

	The CRM Handbook: A Business Guide to Customer Relationship Management Jill Dyche more details
White Papers
CRM In A Down Economy by Peppers and Rogers		*2nd Generation ASPs* by CherryTreeCo

Sales Effectiveness - What Does it Mean to CRM? by Barry Trailer		*Four Steps to CRM Success* by Dick Lee

The Defining Business Initiative of the New Millennium by Jim Berkowitz		*The Blueprint for CRM Success* by Bob Thompson, crmguru.com

*The Blueprint for CRM Success* by Bob Thompson, crmguru.com		*How To Turn Around Your Stalled CRM Implementation* by Peppers and Rogers

How To Turn Around Your Stalled CRM Implementation by Peppers and Rogers

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